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Anta Sports Monthly Rose More Than 20% Industry Development Has Its Own Advantages.

2016/5/3 20:29:00 53

AntaSportsBrand Strategy

The big market oscillation in April, while Anta sports rose strongly, as of yesterday, the stock price rose 22.37%. Anta sports is mainly engaged in the design, development, manufacture and marketing of sportswear, including sports shoes, clothing and accessories. It has expanded the brand influence for many international events such as Olympic Games and Winter Olympic Games sponsors. At the same time, Anta has gradually completed the layout of the three major parts of basketball, soccer and running. Last year, Anta's turnover increased by 24.7%, joining the 10 billion club.

Industry analysis, as Sports In 2005, Anta set up the first national sports science laboratory in China, and set up R & D institutes in the United States and Japan. Its R & D activity cost ratio is 5.2%, increasing by 0.9% annually, which is the most important factor in the industry and helps to enhance its competitiveness. "Benefiting from the government's push for the development of sports industry, it is expected to drive the share price to continue to improve."

Through the east wind of national support policy, sports consumer demand With the rapid growth, industrial capital is actively operating, and the "sports +" mode is constantly promoting the spanformation and upgrading of enterprises. The eighteenth China (Jinjiang) international footwear industry (Sports Industry) Fair has come to a close. Many stocks of sports goods in Quanzhou plate are also concerned by funds. As of yesterday, PEAK sports rose 17.89% in Hong Kong stocks this month, 17.50% in 360 degrees, and 10.29% in XTEP international. But the birds in the A share market have fallen by 5.16%.

You are a famous brand of sports shoes and clothing in China. Sports & Leisure The marketing network focuses on the domestic two or three and four line city markets. According to the latest financial data, as of September 30, 2015, the company's operating income was 1 billion 402 million 10 thousand yuan, the net profit attributable to shareholders of the parent company was 204 million 520 thousand yuan, an increase of 6.8096% compared with the same period last year, and the basic earnings per share were 0.3331 yuan.

However, the layout of the sports industry is frequent. Last week, tiger sports released a prospectus on the SFC website to be listed on the Shanghai stock exchange. The second largest shareholder of tiger sports is the "noble bird". In January last year, the sports industry fund was set up to integrate the sports industry resources and tiger sports online flow resources under the "noble bird line". The scale of the industry fund is 2 billion yuan, of which the first stage is 1 billion yuan.


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