The Former Creative Director Of Luxury Brand Was Officially Removed From The Board Of Directors Of The Brand.

Lanvin former creative director Alber Elbaz

According to the latest news from the US media,

Alber Elbaz, the former creative director of Lanvin, was officially removed from the board of directors by the brand board.

Since last October when Alber Elbaz announced its resignation, Lanvin held a brief board meeting on Monday and decided to remove him from the office.

It is understood that the removal of Alber Elbaz from the board of directors would not affect his minority stake in Lanvin, but did not disclose his specific share in the company's shares.

The removal of the board will mean that Alber Elbaz can no longer exert any influence on the company.

Lanvin has appointed Bouchra Jarrar to replace Alber Elbaz as the artistic director of the brand women's wear series. The spring 2017 series will be her first series of brand design.

After 14 years of tenure, Alber Elbaz made Lanvin a must see fashion show in Paris fashion week. Its brand is cocktail dress, fashionable.

Famous for its bold artificial accessories.

Alber Elbaz fashion show

Has been widely praised, but the brand is still struggling to explore the development path of leather products, in order to better cope with strong competitors.

In December last year, the Lanvin Joint Commission on labor and labour disputed the departure of Alber Elbaz.

The employees indicated that they sought recourse to the Paris commercial court to mediate their opposition to management decisions.

According to sources, compared with last year's 250 million euros, the company's combined sales fell to about 200 million euros.

At the same time, the company's profits are also declining, from 11 million 900 thousand euros in 2012 to 5 million 700 thousand euros in 2013, while in 2014 it fell to 2 million 900 thousand euros.

Lanvin has always relied on Wholesale partners, which account for 70% of total revenue, and only 30% of sales come from direct retailing.

Designer Bouchra Jarrar took office in March this year. She said it would bring harmony and consistency to the Lanvin brand, which is the fashion of this era.

In addition, she expressed willingness to cooperate with other brands.

In February of this year, Bouchra Jarrar worked with the senior jewellery brand Mauboussin to design a high-end jewelry series, which will be launched in July this year.

Founded in 1827, Mauboussin has been running in family mode and has boutiques in Asia, the Middle East and Europe.

Bouchra Jarrar is known for its rigorous contour tailoring. Her streamlined sportswear and retro wind fashion make her accumulate a group of loyal fans.

Many people in the industry believe that she emphasizes the practicality of clothing more than Alber Elbaz.

Previously, Lanvin's designers included Claude Montana, Eric Bergre, Dominique Morlotti, Ocimar Versolato and Cristina Ortiz.

Lanvin CEO Michle Huiban emphasized earlier that the brand is in good financial condition and can ensure its future development.

Until the deadline, Alber Elbaz and Lanvin refused to respond to this message.