American Fast Fashion Brand JU Comfort Becomes The Compass Of Clothing Industry.

In the recent season, the clothing industry has started a frenzy, and the sales volume of all major clothing brands has increased. The fast fashion brand JU of the United States has relied on comfort, frenzy, leisure and sweet variety to succeed in the garment industry.

Every season,

There will be more or less "riots" in the industry. Traditional retail is not a clearance sale or a sales promotion.

A few days ago, reporters visited some traditional lingerie retail stores, and they were also depressed.

On the contrary, some fast fashion brand stores rely on their unique, fashionable and low price advantages to win the favor of many consumers.

The fast fashion underwear brand like JU is the best explanation for this new consumption mode, which is loved by the new generation of consumers.

Fast fashion consumption and its impact

Fast fashion is short of fast fashion.

From Europe in the last century, the garment industry was initially able to use the word, and then slowly extended to other industries.

The trend of traditional clothing brands released from the T platform continues to produce products, which usually take several months to go to stores and counters, and even high-end brands need half a year.

But according to the concept of "fast fashion", enterprises can pform the concept of products into consumer goods in a very short time. The initial process takes about 50 days. Today, the fastest business can do so in less time than that.

At this speed, keeping pace with the times, we can also ensure that the product has always been at the forefront of fashion. In addition, the general high cost performance is just in line with the consumption orientation and demand of the younger generation of consumers.

Looking at the clothing industry in China, many industry leaders have found out the vogue of this fast fashion trend. All kinds of brands are only fast fashion.

According to the press survey, there are many signs of "fast fashion", but no fast fashion brands should actually give consumers the consumer experience they want, and can not achieve their ideal lifestyle.

However, such a large market must stand out.

During the reporter's visit, a fast fashion underwear brand named JU did get a good reputation from consumers.

JU fashion underwear breaks traditional marketing mode

JU is a popular American in the world.

Underwear brand, with the fast fashion style of the world capital, leads the trend of the industry with unique and concise design.

JU designers use comfortable, straightforward, casual, sweet and diverse styles, specially designed for women aged 18 to 32 to create unique and fashionable underwear.

From these materials to design, and then to tailoring, every lingerie pays attention to the fact that underwear is no longer a bondage, so that women's body and mind can be completely liberated.

In terms of price, it is presented to customers at a lower market price. While ensuring the quality of products, it also adheres to the price advantage. The price of its products is only 10-99 yuan. The pricing of the people and the products of many kinds also bring more choices and benefits to consumers.

Therefore, JU has become a synonym for FAST FASHION fast fashion underwear.

In addition, the underwear in the store adopts multi category and self-service shopping mode, avoiding the embarrassment that women may buy when they buy underwear.

While providing relaxed shopping experience, it also allows customers to choose their own needs more conveniently, according to the display of styles and price zones.

This kind of shopping coincides with the comfortable, elegant and fashionable lifestyle pursued by the younger generation.

The harder you work, the more welcome you will be.

JU China head told reporters that some of the fast fashion brands abroad are pursuing "fast" and "fashion", and the proportion of quality is not much.

Now JU combines the reality of China's underwear market, and the level of consumption, consumption patterns and consumption values of Chinese consumers. In every process, the material selection, style design, processing and pportation, and ultimately the arrival of consumers are guaranteed to balance the quality and price from the source to ensure that consumers can buy high-quality, cheap and fashionable underwear.

As a white collar, Mrs Lau said, "I often go out to socialize. The demand for clothing is fast fashion. However, there are not many fashionable underwear contacts yet. But the underwear that I bought just a few days ago is really comfortable, so I'll go shopping again this time and see if I can find a few more fashionable and high-quality ones.

Generally speaking, I am very optimistic about the way of shopping and the style of products, and they also have a secret design sense of Vitoria, which is quite tall.

Other consumers interviewed have also expressed the hope that JU will be there.

Continue to develop, fast fashion underwear brand is not just a flash in the pan.