Traditional Retail "Bitter" Days Are Still Spreading.

With the "Internet +" express, traditional retailing looks forward to regaining hegemony.

However, according to the monitoring data of the China National Business Information Center, the number of retail sales of hundreds of major retail enterprises in the whole country decreased by 0.1% over the same period in 2015. This is the first time that a hundred major retail enterprises in the country have experienced negative growth since 2012.

In the industry view, traditional retail confrontation

The market will continue to encroach on the market.

The decline has not bottomed out, and traditional retail takes time from spring.

Some analysts believe that the figure of 0.1% has not bottomed out, and there may still be a downward trend in the next few years.

Zhong Mei Group Director and general manager, Wan Meiji, told reporters that the growth rate of Cereals, Oils and foodstuffs slowed down slightly, which is closely related to the rapid growth of electricity suppliers such as supermarkets and fresh food in recent years. At the same time, small fresh chain stores also appeared in the past year, causing diversion to traditional large retail enterprises.

Household appliances, gold and silver jewelry increased cliffs decline, respectively.

And the influence of international environment.

According to the data of the China National Business Information Center, the retail sales of household appliances in 2013 grew by 10.5% over the same period last year, the growth rate increased by 7.5 percentage points over the previous year, and the retail sales of gold and silver jewelry increased by 21.7% over the same period last year, a 9.9 percentage point increase over the previous year.

However, the retail sales of these commodities decreased by 3.8% and 3.5% respectively in the same period in 2015.

According to Wan Meiji analysis, in 2013, stimulated by the policy of going home to the countryside and the sharp fluctuation of international gold prices, the growth of household appliances and jewellery and jewellery increased rapidly.

"Household appliances themselves have five years of use and update cycle, and the downward trend of retail sales in this industry will continue for 2-3 years."

Zhao Ping, an expert member of the e-commerce Expert Advisory Committee of the Ministry of Commerce, said that 2016 is still a difficult year for traditional retailers. Under the background of no apparent change in the external economic environment, the e-commerce platform relies on O2O mode to cooperate with some competitive traditional retailers, giving most retail businesses greater pressure. At the same time, with the increasing penetration of mobile Internet, middle-aged and elderly users of traditional retail businesses are also starting to contact the electricity providers through mobile terminals such as mobile phones, which is a great blow to traditional retail businesses.