Joy City Temporarily Abandons Rapid Replication Expansion Plan

The city has released an Internet strategy recently to build an integrated service platform at the core of consumers.

Synchronizing with the optimization platform value is a new thinking of the rental income model of shopping centers.

Han Shi, executive director and general manager of Joy City, said that in the near future, the cooperation mode between joy city and merchants will not change, but it will focus on the trend to explore and explore the platform value of more joy city.

From the perspective of capital market and management, Joy City needs to create greater value for shareholders.

On the one hand, the value comes from the rental income of shopping centers. On the other hand, there is a need for sustained operation development to enhance service and brand value.

Han Shi, executive director and general manager of Joy City, said that in the near future, the cooperation mode between joy city and merchants will not change, but it will focus on the trend to explore and explore the platform value of more joy city.

Recently, Zhou Zheng, vice president of COFCO and chairman of Joy City real estate, said that differentiated products are the competitiveness of shopping centers. In physical space, Joy City has carried out multiple reforms this year.

Focusing on the new retail situation, the future of joy city will focus on customer value and develop more targeted products based on the needs of customers and the trend of business change.

According to reports, Chaoyang Joy City has created the lifestyle center Yuejie, Tianjin Joy City Innovation member center good food bureau, Shanghai Joy City explore Ferris wheel love theme landscape and so on.

The new lifestyle blocks led to the growth of shopping malls. After the opening of Yueqing Yuejie, the sales index increased significantly, and floor sales and floor level increased by more than 30%.

The O2O member experience center, which was developed by Tianjin's joy Food City, was released for 6 months. The total passenger flow rate reached 50 thousand, and the bag rate of the shop was as high as 80%, and its opening and closing period was third months.

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Business is the lifeline of shopping centers, and rental income is the driving force for continuing business.

In department stores, the sales discount is the main profit mode, and the fixed charge is mainly charged at the initial stage of shopping center.

The retail situation and environment continue to evolve. According to the lessee ability, the rental composition of shopping center has changed to "bottom rent +".

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According to the new business logic of managing customers, there are many possibilities for the city to imagine the rent pattern.

Wang Sanshi, who participated in the design of More Fun 166 block in Tianjin's Joy City rode goose commune and Shanghai's Joy City, according to

The rent collection will change the brand value and measure the yardstick and standard. It can promote the conversion rate between passengers and merchants and improve the efficiency of operation.

Hongyi investment Wang Xiaolong believes that the annual flow of Joy City passenger is at the level of 100 million people. If we take the cost of online platform to obtain traffic, we will have a great advantage in obtaining substantial passenger business.

On the one hand, compared with the virtual platform, there is a complete research on consumer portrait in the shop. The big data research can better understand the characteristics and habits of consumers.

On the other hand, precision marketing can bring more potential areas to the shopping malls, explore independent independent sectors, spread branches to other commercial entities, and even conduct more cross-border cooperation.

From an investor perspective, efficient business models will give them more confidence.

The rent of passenger income may trigger a new revolution in the industry, but in the current situation, this model is not yet mature and needs to be explored.

Wu Guoping, the chairman of grandma's house, believes that the retail industry under the Internet has made many brands devote 70% of their energy to how to retain consumers.

The collection of rents by passengers is a boost to retail formats, but it is not very suitable for catering, experience and other strong drainage formats.