Forever21 Join Mature Clothing To Expand Consumer Groups

PipeJaffary, a US investment bank this year, shows that Forever21 is the most popular brand among young people after Nike. When it comes to subdivision, girls are most deserved of Forever21.

In the past, Forever21 also sent a lot of clothes to celebrities -- you don't usually associate them with Forever21.

Some of them appeared in front of the public and were patted by magazines and streets.

Recently, an article in the Wall Street journal pointed out that Forever21 is trying to sell clothes to young people outside the age of youngsters.

This fashion magnate looks at the older generation of the millennial generation (roughly born between 1980 and 2000, almost the same as the Internet). The oldest one is more than 30 years old.

Look at Forever21's always noisy environment, suspenders,

The Tee of the blouse, the design of the bra, and the quality of not too much, probably most.

They wouldn't choose to go out like this.

So Forever21 said it would add "more relaxed or more mature dress up" to expand the consumer population.

In the near future, you may turn to a one-stop clothing shopping center that meets different needs, no matter how old you are.

At the same time, this

The name "Forever21" is also a restriction. It looks more suitable for girls in their teens and twenty.

"We have been working to break through the barriers that age brings to our brands," said LindaChang, vice president of Forever21 sales. "Part of what we have to do is break through the restrictions of names."

But it may not be just a name problem. It is not very simple that Forever21, who wants to grow with customers, can get rid of the existing fast fashion brand image.

Jennifer Lopez wore a 25 dollar skirt with Forever21, and Charlize Theron wore a $35 sling suit.

Then, Forever21, a good social media player, will actively forward these Celebrity Street Photos on the social network, so that you can see how well these clothes are.

Of course, some fashion bloggers will also use Forever21 to match.