You Share: Find A Real Solution To Retail O2O

In talking about Internet + era, retail industry is facing a major pformation and pformation. As a Hunan local commercial alligator, the O2O business development and entity store expansion are all concerned by the industry.

At the same time, O2O has made no effort to ease the construction and pformation of its physical stores. It not only relaxed the friendship store, but also accelerated the construction of the May 1 underground shopping mall to stabilize the leading position of Hunan regional department stores, and also signed the Tianjin orlies project and Shijiazhuang outlets project in order to seek the national development of regional department stores.

"The first half of next year will be the first to launch a new O2O full channel mode at friendship store and A Oteri J. It will be implemented in all stores in 2016 to make the company a real cloud business."

It is said that in recent two years, friends and friends have been taking frequent actions in the area of e-commerce. There are already on the line of "micro purchase friends", "friend ATEX products", "Friends of Arnon Bo Hui" and "offshore purchase". Recently, they have reached strategic cooperation with SAP group to jointly build online and offline full channel system.

"The on-line forum is the exploration of the Internet direction. The core of the retail industry's O2O is to take full advantage of the advantages of the Internet and give full play to the advantages of the traditional industries, so as to integrate and develop each other."

Hu Zi Jing said that you have found a solution to solve the Internet + problem in China's retail industry. It is estimated that in a year, the company will become a real cloud business, with an estimated investment of 30 million.

"If we say that five or six years ago, faced with the topic of Internet, many people's attitude was indifferent, and now it is panic searching."

Hu Zijing said that Internet + is a problem that many companies have to solve. The key lies in the direction and mode.

He admitted that, based on the uncertainty of the direction of the Internet, he made a few small pieces, such as special commodities exchange, agricultural exchange, micro purchase friends, and so on. Until the latter half of last year put forward the direction of O2O, he thought that the direction of Internet + was solved.

Now the new O2O mode will be completed in a very short time, and several small plates will become one of them.

"In the new O2O mode, many shopping scenarios will disappear, and many scenarios can be envisaged. For example, when customers in a friendship store look at a product, they will no longer have to queue up to pay for it. They only need to take out their mobile phones to pay the bill easily, and then deliver the goods to the door by the logistics and distribution personnel."

Hu Zijing explained that in the new O2O mode, all department stores of friends of Asia will fully realize single product management and digitalization, consumers can buy online and buy online, forming a sharing of "Online + offline + mobile terminals + other social channels".

On the one hand, it solves the problem of losing contact between traditional enterprises and consumers, enabling buyers and sellers to interact. On the other hand, it also improves the service level and grade of physical stores, and strengthens the market competitiveness. This is the real meaning of O2O.

Hu Zijing introduced.

300 million yuan was invested in O2O, and the first fund was 100 million yuan. Up to now, it has already spent 20 million yuan, and the tuition fees are also several million yuan. It is estimated that about 30000000 yuan will be needed to complete the whole project. Although the electricity supplier is a "burning money project", the investment of friends will be controlled within the controllable scope.

The extension of friendship store is 4 floors underground, with no less than 7 floors on the ground, a total of 160 thousand square meters. It is a way of luxuries and department stores. It will also increase entertainment and entertainment facilities such as food, cinemas, KTV and so on. The shopping center will have two to four floors with a total of 60 thousand square meters for the garage, and it will also connect with the lotus Hua Tian Hotel, and it can stop 5000 cars.

At the same time, the friendship store will also directly connect with Metro Line 2, bringing more business opportunities.

The construction of the underground shopping mall in May 1 is in full swing.

Friend gold will develop the chain store of gold and jewellery in Hunan Province Based on the national product exhibition hall. It plans to arrange 10 chain stores in the mainland city and Prefecture in 3 years, with annual sales of 3 billion yuan. In 5 years, 50 chain stores were opened in 14 cities and towns in Hunan; 10 years entered the county level market and opened 80 chain stores.

At the same time, the commercial part of Chenzhou Friends International Plaza urban complex project has been built to 7 levels. The commercial part of the project is scheduled to open in 2016, and Shao Yangyou's Shimao open business and Chang De you International Plaza project has become a landmark city complex. Tianjin orlies will also open in September this year.