The Key To Retaining Customers Is To Retain Repeat Customers.

Many young people in Guangzhou have a "Yunnan complex" because they live in a busy market and yearn for simplicity.

Fully handmade clothing accords with people's return to nature.

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Miss Lee has traveled to Yunnan many times and has a special liking for the local minority costumes. She is thinking about doing business in this area.

At the beginning, taking into account the acceptance of urbanites, she also wanted to follow the example of Guangzhou's "improved" clothing business.

However, in the communication with local manufacturers, it is found that the individualized elements of the improved clothing are too few and too similar to those of Southeast Asian clothing that have been popular in Guangzhou for many years.

It happened that on this trip, she met a foreign businessman who was collecting authentic ethnic costumes in the rural areas. She was personally weaving and embroidering by local women. Businessmen told her that nowadays such handicrafts are selling well in foreign countries, and many foreign companies have already begun to buy them in Yunnan.

Miss Li remembered that she had never seen a similar shop in Guangzhou street, so she might as well try it out.

So she went deep into the areas where ethnic minorities live in compact communities, and visited several villages in the border areas of Yunnan, Sichuan and Guizhou. After repeated comparison, several villages with relatively convenient pportation and frequent business contacts were identified, and these villages were located in the multi ethnic settlement area, including more than 10 ethnic groups, namely, Miao, Bai, Dong, Qiang and Yi.

Finally, the first batch of varieties of first purchase was selected, and a long-term cooperative agent was identified.

Since the purchase of handmade products, each commodity is naturally one.

When she came back, she began to look for the pavement and found it.

It has been found that several teachers and students from the Guangzhou Academy of fine arts have set up a genuine national home store here, which is complementary to her business.

After the shop opened, Miss Li had to seize every potential customer because of the small flow of people.

She focused on promoting the local dress culture to every visitor who had been to Yunnan or had feelings for national culture, showing the exquisite and brilliant embroidery of hand embroidery, and also teaching other young girls who pursue their personality.

The knack of wearing modern clothes.

And for customers who visited the shop more than two times, they made serious records. Once they had the characteristic new products, they could notify them in time by SMS.

The repeated enthusiastic service finally made the business enter a virtuous circle after 3 months.

Although the service can be warm and thoughtful, Miss Li has always stressed the characteristics of the "handicrafts" of the original dress, never blindly discount, and the lowest discount is only ten percent off.

"The vast majority of our stores are targeted customers," she said. "It's the product's cultural connotation and personality. Discount sales promotion is not necessary at all."