What Is The Clothing Of Chinese Fir?

Today's Chinese clothing industry is like this. Imitators can easily study you or even copy you, but the follower will never touch your soul.

People only saw the appearance of Shanshan on CHIC2015, but they did not know that the little partner around him was essentially different from himself in terms of connotation and temperament.

If you still have a little doubt about this difference, let's prove the figures that are not deceptive.

In fact, clothing is no longer the largest industry of Shan Shan.

According to the 2014 semi annual report released by Shanshan Group, a listed company under Shanshan holdings, the clothing business accounted for only 677 million yuan in the 1 billion 872 million yuan income of the Chinese fir during the announcement period. The business sector also lost 1 million 341 thousand and 600 yuan in the current period, which is far less than that of the lithium battery material business.

The latter's revenue reached 1 billion 152 million yuan in the current period.

In January this year, in the announcement of earnings announcement issued by Shanshan, the main revenue came from the proceeds from the sale of bank shares in Ningbo.

In the view of Zheng Yonggang, chairman of the board of directors of Shanshan holdings, the challenge of China's clothing industry today is that the product is homogenized, and it lacks individuality and fashion. The industry is in an oversupply situation.

Statistics from the China Federation of textile industry show that in 2014, the main economic growth indicators of Enterprises above designated size increased from two digit growth to single digit growth in the textile industry, and the industry has changed from high speed growth to medium speed growth.

This is also known as the "new normal" of China's textile and garment industry.

More Than This,

Also considers that the current global

It is also an oversupply. Even the UNIQLO, who has become Japan's richest man, is unlikely to grow in the future.

Today, the gap between Chinese brands and world brands is not in terms of production and quality, but has no say in leading the fashion trend.

As the core of the whole Shanshan holding company, Zheng Yonggang

The judgement has its own logic.

Because of this, Shanshan's experience in the development of garment industry is a realistic reference for today's Chinese garment enterprises.