Interpretation Of The Competition Under The "Internet +" Layout

Recently, the local and domestic supermarket industry has been very busy. In the short term, nearly ten large-scale events have been held, and important news has been released. Especially large chain enterprises, such as WAL-MART, Carrefour, Huarun, etc., are all treated and operated with the height of "business strategy".

Many people in the industry believe that under the premise of "Internet +", the retail enterprises' touches are already a matter of certainty. But how to combine e-commerce with their own advantages to compete for the final say of the market is a question that must be carefully considered by executives.

Last week, WAL-MART global president and CEO Dong Minglun announced in Beijing that WAL-MART plans to set up about 115 stores in China in 2015-2017 years, including hypermarkets and Sam stores, and expects to create more than 30 thousand jobs.

On the one hand, WAL-MART will continue to open more stores in the first and second tier cities such as Shenzhen, Shanghai, Changsha and Wuhan to provide quality services to local customers and further strengthen the development and penetration in mature markets. On the other hand, WAL-MART will further expand the development of new towns and cities that are gradually urbanized, and better serve the emerging consumer groups in the process of urbanization in China.

Sam's member stores are also the focus of investment development. In the next 2-3 years, 7 new stores will be set up in China.

In addition, due to the satisfaction with the cooperation with "shop No. 1", WAL-MART stores are planning to launch the mobile terminal App.

As a pledge to further enhance the quality assurance of customers' fresh food, WAL-MART will extend the "Xin Xin 100% refund" service to the whole country before the end of June. Customers are not satisfied with the fresh food products purchased by WAL-MART. They can refund within 14 days by small ticket or WAL-MART scale label.

After the judgement of the market, there are also thousands of Huarun companies. Last week, Huarun launched a brand new convenience supermarket brand "Tesco express" in Shenzhen.

This is followed by the replacement of Huarun LOGO in February 8th this year.

Another major move.

According to Nandu reporters, the newly opened "Tesco express" convenience supermarket is located.

It has an area of about 500 square meters, and there are more than 5000 commodity categories. From daily necessities to fresh food, it can meet the daily needs of consumers in all directions.

The responsible person said that by implementing the rapid development strategy of small format, optimizing the business mode of convenience supermarkets and enhancing the brand influence of convenience supermarkets, the integration between Huarun Wan and T E SC O was further reflected.

It is understood that the "Tesco express" convenience supermarket business is very different from the traditional convenience stores. First, there are fresh areas, so that customers can enjoy the one-stop shop choice service at convenience supermarkets. Secondly, in the "Tesco express" convenience supermarket, there are also special leisure dining areas where customers can solve three meals a day; the biggest highlight of Tesco express is that it will set up an "electricity supplier pfer station" in the back area of the store and reserve the "self service cabinet" in the pre store area to facilitate the one-stop shopping experience in the future online and offline.