Zhang Li Limited Piper Series To Attend Anniversary Celebration

Recently, at the time of its 88th anniversary commemoration, Furla officially launched the national limited 88 Piper annual series, with a series of packages of purple, symbolizing Royal elegance and elegance, to create a visual feast.

Famous in Italy Leather goods Boutique brand FURLA and fashion bazaar in China World Trade Center, Beijing FURLA A celebration of brand 88th anniversary is held in the boutique. Zhang Li, the famous actor, returns to the FURLA88 Limited Edition Piper package and shares the fashion with the media friends and guests. Bag The collocation experience.

She also invited senior image planner Shi Yan to personally demonstrate and explain the fashion trend of the 2015 bags for the media friends and VIP guests, and provide authoritative fashion suggestions for how to match the costumes and bags.

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In fact, the design and market response of Adidas shoes has been criticized for a long time. However, we occasionally compare it with consumers such as Nike, Puma and new brun. Although Adidas's shoes are very brand specific, it is hard to replicate, but it is very clear that not all consumers are "buying".

From last year's earnings report, Adidas's performance was pretty bad. Its annual share price fell by 38%, and its huge losses of 1.4 trillion billion euros in the single quarter. Although Adidas group global CEO Herbert Heiner said that all brand sales growth in 2015, but he did not explain the specific implementation plan.

Last Thursday, Adidas said it would launch an unprecedented cooperation with consumers, athletes, retailers and partners. It also adopts a radical and open way. At the same time, it releases 50 classic colored shell shoes Superstar, each color system from deep to shallow. They almost dye all the colors they can think of.

From the perspective of Adidas's development plan for the next five years, it seems that it is aware of the problems of marketing and design, and has changed its former conservative habits to become bold and open. Then, whether Adidas can fulfill its commitments in the next five years will achieve an average annual growth rate of 15% digits per year, a year-on-year increase of 15% in net profit and an increase of 30% to 50% in dividends. We will wait and see.

Mention sports brand, many people will first associate with Nike, Adidas two sports goods giant. However, Nike's performance in recent years has been less than that of Nike, a rival Nike, whose brand is increasingly strong. In 2014, Adidas lost to Under in the North American market for the first time in the third place, and its market in China was even worse than the new one.