Yogasmoga Completes B Round Financing

Recently, yoga apparel brand new Yogasmoga B round financing completed.

Rishi Bali, a former Goldman Sachs Group, gave up her high paying job in 2010 and founded it with her sister Tapasya.

Decoration brand Yogasmoga.

There is no specific disclosure of the financing side and the amount of financing. However, there is internal information that the latest financing amount is about 700 to 8 million US dollars. Since its establishment in 2010, it has estimated that Yogasmoga has accumulated about 1 billion 300 million US dollars in financing.

Yogasmoga said that after the new round of financing, the company's valuation amounted to $74 million.

It is reported that Ravi Singh, a colleague of Rishi Bali in Goldman Sachs, is also a member of the board of directors of Yogasmoga.

Referring to the latest valuation of Yogasmoga, Ravi Singh said: "it also reflects the growth path of the company.

The new round of financing has provided the company with an expansion of its retail and future operations.

In the future, the company will accelerate the pace of development and strive to become a strong competitor in the industry.

Yogasmoga is headquartered in New York, and its production is all in the United States, so that both siblings can better control every link of the supply chain to ensure high quality products.

Yogasmoga is made of yarn produced in the United States and developed in California laboratory as a proprietary fabric and manufactured in Massachusetts.

Despite the high cost of completing the whole production process in the US, they still insist on not outsourcing.

Before the interview, they said: "we do not spend money on ordinary products, spend a lot of money to do marketing.

We invest the money in the product itself, which is the right investment. "

This is complementary to the original intention of the brothers and sisters to create the brand: respect Yoga culture, enhance the status of yoga clothing in yoga products, and provide customers with "life oriented fitness" yoga products.

In 2013, the Yogasmoga Yoga dress was first sold online, and it was snapped up in 3 weeks.

Yogasmoga's first store opened in September 2014 in Greenwich, the richest town in Connecticut, and soon opened second stores in Brentwood, Losangeles.

Yogasmoga will add a new store this summer in MGM building, Dayton street, Beverly Hills.

The company plans to open 10 stores this year, and will open 100 stores in 2018.