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Luxury Goods Prices: No Longer Have Price Advantage

2015/3/19 17:33:00 68

PurchasePrice ReductionPrice Advantage

Since its entry into the mainland in 1999, Chanel has opened 11 boutiques (flagship stores) in the mainland.

In June 2014, the first boutique of Southwest Chanel opened in Chengdu international financial center.

Yesterday afternoon, the "daily economic news" reporter came to this Chanel boutique, asking about April 8th.

Price Info

The head of the store's operations is not allowed, saying that all news releases will be held by Chanel China headquarters.

According to Hongkong media, Chanel has begun to adjust its price at Hong Kong since the day before yesterday, with dozens of classic handbags selling more than 20%.

It is reported that since the day before yesterday's price adjustment,

Chanel

There is a long queue outside the shops in Tongluowan. The number of people in the shop is increasing obviously.

The Chanel "raised European prices and lowered the price."

Asian price

"Behavior" is bound to have an impact on the buyers.

"Within 10% of the difference, I am definitely not looking for purchasing."

Yesterday, the Chengdu citizen Tian said that the Chanel classic bag with a "double C" logo seemed to her many women's aspirations. In the past, the difference between China and foreign countries was huge, so she chose to go abroad to travel or to buy friends from overseas.

According to the different styles, the price difference can save tens of thousands of yuan, which is very tempting.

In the future, with the reduction of the gap and the existence of a purchasing fee, she felt that there was no need to buy another person from France.

Yesterday, reporters near a Japanese citizen who had just bought a Chanel handbag also said that the price of Chanel bags in China and France has always been very different. China's price is even higher than France's 50% to 60%, which makes people feel very worthless. So many Chinese customers will choose to pay the purchase price of 10% to 15% of their products, so that people can buy them, so that they can save a lot of money.

"Within 20% of the difference, I will go to the physical store to buy it."

Ms. Yang said that purchasing can not see the real thing, can not touch the texture, find outsiders to buy goods, worry about the authenticity of the goods, find friends and trouble.

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The "China fashion brand CEO" is held yesterday afternoon in the happy coastal art and art space of OCT.

9 fashion CEO leaders, who are leading the new wave of fashion industry, gathered together to discuss how Shenzhen fashion week will change Shenzhen's fashion brand and fashion industry, and create new production factors and new information infrastructure on the basis of the big China fashion market. How to build Shenzhen into another bridgehead for world fashion to enter China?

Shadow and art space in the happy coastal blue Ying business center, the bright and simple design style, the artistic breath is thick, the oil painting on the wall is all related to the clothing. There are many kinds of books on the tea table and shelves, and even a lamp is designed like a seat.

Living in it, we can appreciate the designer's love for art.

In such a comfortable space, "China fashion brand CEO leading show Salon" was presided over by Ding Shizhao, editor in chief of Shenzhen evening news, Wu Suiping, executive director of the fashion group, Zhu Baobao, founder Zhao Huizhou of fashion group, Zhu Baobao, President of Jixiang Zhai, MIKIBANA President Dai Zewu, director of Changsha, CEO, vice president of Yin Ya fashion group, vice president of film and fashion group, assistant president of Baide group, chairman of golden culture company, DISSONA media center public relations Wang Da and so on.

Salon host Ding Shizhao Kaizong Akiyoshi: "from the perspective of economic life, socialism with Chinese characteristics, besides the leadership of the party, is also one of our characteristics, called the government to set up the stage and the enterprise to sing the opera.

Every enterprise is a wonderful story book.

In response, Zhao Huizhou said: "it's not enough to rely solely on personal influence to make fashion week perfect. We need to rely on the strength of Shenzhen to attack."

This force is inseparable from government support and brand efforts.

Turning to the brand story, Yang Fan said: "I was originally a professional aircraft manufacturer, as a migrant sister identity in Shenzhen ups and downs, the first place to do lamps brand, the name is Ji Xiang Zai.

But when the guests did not buy Lamps, they consulted my clothes many times, so I slowly entered the clothing industry.

In the past few years, it has gained a lot and learned a lot of knowledge and experience that can not be learned from books. "


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