The High-End Supermarket Is In A Dilemma.

In addition to the shopping center singing the "empty city" shows that the operation is not smooth, the high-end supermarket has been having a bad time recently. The factors such as intensified competition, declining purchasing power of customers, soaring rents and rising operating costs have led to the gradual fading of this type of supermarket. Some retail companies have already issued the internal documents of "controlling the number and scale of high-end supermarkets", while the existing stores will take performance, flat effect and development space as the main assessment contents, and will conduct a series of actions such as shrinking stores, pforming and adjusting formats.

According to the insiders, the competition in the supermarket industry has been burned from the popular supermarkets to the high-end supermarkets. "High-end" is no longer a face engineering of a business organization, but rather a departure from reality and a hero based on contribution rate.

So he judged that in the past two years, the upsurge of high-end supermarkets, including Shenzhen, will gradually fade away.

There will be more business opportunities with distinctive features, clear main business structure and rich product channels.

This week, the reporter visited the SMART high end supermarket in the INTOWN, which is relatively high in the industry.

This supermarket is a high-end retail format developed by year Bao Department store, which combines fine food, fresh food, grocery food, imported goods and fine life.

At the beginning of 2011, he was highly regarded by the company. In addition to the operation team from Hongkong, he hoped to replicate across the country when conditions were ripe.

4 years later, the high-end supermarket had no branches in Shenzhen, and now the supermarket is in a dilemma.

At the scene, the reporter found that the business area of the supermarket has shrunk by half compared with that of the opening period. Moreover, the supply of goods has been quite different from the "boutique, fresh and imported" features advertised. One of the large iceboxes located in the central area of the supermarket has ceased to use, and there are not many white collars in the shopping center. So the whole supermarket looks rather depressed, and some customers say that they just come in to buy a few bottles of water, and other products do not seem too attractive.

Informed sources revealed that the year old Bao

Since the beginning of the business, the business has been very bland. For the first two years, due to the pressure of operation, some parts of the supermarket have been adjusted to a food street, specializing in the lunch business of white-collar workers in nearby offices.

As for

Although several formats and goods have been adjusted, sales have never been up.

According to an analysis report, the passenger flow in this area mainly came from nearby commercial building groups, and the residents' traffic volume was relatively small, which could not support the basic operation of a large supermarket.

The enterprise originally had the intention to withdraw, but the difference with the leasing party was relatively large. Now it is in a dilemma: if we continue to operate, we still can not find a steady business model for a few years. If we withdraw, we will have a more intense negotiation with the INTOWN shopping center. Two, it will bring great harm to the image and brand of the year old Bao.

In addition, there are problems with Huarun's high-end brand Ole, which opened in third stores in Shenzhen at the end of 2013, and the company announced that it would introduce a new business philosophy and high-tech system.

But in the recent visit, Ole's "self checkout" terminal did not have many customers to choose to use. Many people in the industry held a reservations about its claimed "VIP online experience platform" and "three-dimensional experience space".

Some of them believe that compared with Sam's member stores, GREA T and other high-end supermarkets and hypermarkets, Ole still has much room for improvement in the purchase channel, commodity mix and price system. Only with all kinds of internal strength training and quality services can we complete the "advanced" process in the high-end supermarket industry.