There Are Four Steps To Open A Clothing Store.

Clothing stores should be opened in places where people are crowded. This is a common sense that many people know.

However, some people just know this common sense.

What kind of flow is strong for clothing store sales?

Beginners should conduct a survey in places where people are more crowded.

It can take some time to calculate the number of people in the morning, afternoon and evening periods in the targeted areas, and to count the number of people entering the shops, and to find out the proportion of office workers, students and housewives, and at least at the Ping Yue and the weekends, to know the exact distribution of the crowd.

With a pre selected location, the second step is to inspect the surrounding environment first.

At this point, we need to observe from two angles, one is the businessman's point of view: what signs indicate that the location can create performance? Secondly, from the customer's point of view: will you go shopping in this place? There are some cool corners in the golden area. There are also hot spots in the secondary business circle. The most taboo place to find is to see others succeed, so they want to replicate a store next door, unless you have mastered your own.

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Besides, pay attention to whether competitors in the diagonal or near distance will take away your business. Keep an eye on your opponent's position and find places to compete with others, so that you can compete with your peers or competitors.

3, open a franchisee to observe peers

Customers in clothing stores think that the quality of their adjacent stores is similar to their counterparts, so it is very important to have similar brands in a unified location, because some location strategies are "parasitic".

In the big department store, you can get angry with your clothes shop, and you will be attracted by the big brands.

4, open the franchisee to see the traffic situation.

In addition to where people go, you have to consider how long it takes people to get to your store.

The cheaper the product, the less customers want to spend time. For example, the convenience store defines the main business area and coffee shop for about 5 minutes in 3 minutes. Unless you plan to sell the high priced goods such as cars, generally speaking, the customers can only tolerate 7 minutes of pportation time farthest.

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I don't want to talk about O2O anymore. It is nothing more than a borderless retail plan. It is a borderless retail system with industrial value chain upgrading and retail upgrading.

It will significantly enhance user experience from three aspects: shortening the browsing path, paying more convenient experience, and better interaction with brands.

It will be the terminal of enterprise POS mobile and data analysis system, and the information of offline retail store.

WiFi has been implanted in the store, and the Internet platform has been opened up, and the marketing tools have been used. This is not a retail core, but a form of retailing. If clothing companies want to get through and really realize the borderless retailing, we need to do well in four aspects of infrastructure projects, including the opening of commodities, the opening of stores, the opening of membership systems, and the distribution of interests.

Finally, the real advantage of a brand lies not only in its stores, but also in the supply chain. The latter must be able to design and make goods that consumers like better.

In the landing of the concept of borderless retailing, we should return to the essence of clothing, focusing on products and design, finding out the brand's own values and brand culture.