The Development Road Of Chinese Jeans Makes The Original Brand Of Jeans Shine With Fashion

　　 Liu Zeming, General Manager of ABLE JEANS, is committed to being a "cowboy" in China

　　 Jeans It first appeared in the western United States in the mid-19th century. Since its birth, it has shown its extraordinary character and spirit. The popularity of western cowboy series films and TV plays has made jeans a fashionable dress for young people to wear. Today, it has become a unique symbol and a way of life for modern people to pursue the latest fashion and reflect their personality.

At present, few local jeans brands in China are positioned at the middle and high end. Because what it needs is a very rich connotation, including brand concept, style orientation, research and development ability, as well as the personality and value of the product itself. As the most prominent representative of local jeans brands, ABLE JEANS. With its unique product personality and clear market positioning, it has always occupied a high place among the local cattle pants brands in China.

Liu Zeming, Founder of ABLE JEANS

Mr. Liu Zeming, as the founder of ABLE JEANS, has been focusing on the exploration and development of the cowboy market for more than 20 years Design R&D, committed to building China's original denim brand. Hope to bring customers a cool feeling of eternal youth and unique personality. He believes that China's cowboy market should be a broader world from now to the future. As an original Chinese brand, ABLE JEANS has always been low-key and practical. But it is powerful and capable. Since the first store opened in 2007, it has been successfully operated for 8 years.

ABLE JEANS has been positioned as a medium and high-end enterprise in the Chinese market since its inception brand In style, it takes a retro modern route. It is a modern way to show the elements of retro style. The purpose is to let customers with different shapes and different ideas find their own products naturally in ABLEJEANS, so as to show their individual attitudes. The pants of ABLE JEANS not only hope to give customers a feeling of eternal youth, but also realize a comfortable and natural attitude towards life. {page_break}

If you want to make progress, you can only learn constantly. At the same time, Manager Liu Zeming is most concerned about the R&D and design production capacity of his own enterprise. Therefore, he has maintained long-term cooperative relations with some major manufacturers in Europe and the United States. If you want to make progress, you must learn from others' strengths and make up for your own weaknesses. If you can't do it, you must actively admit it, and then seriously study and improve. Washing is the core of denim products. Without good washing skills, denim products cannot be made well. ABLE JEANS has a strong R&D team for water washing and internationally advanced water washing equipment, and President Liu himself attaches great importance to cultivating the team's innovative awareness in water washing. This is an advantage of ABLE JENS. Now more and more hipsters like ABLE JEANS' washed jeans.

There are obvious differences in body shape between Chinese and European and American people, which is why Chinese and European and American people with the same height and weight will have completely different effects on wearing the same clothes. Therefore, at this point, Chinese local brand jeans clothing More fundamentally understand the body structure of Chinese people, including life characteristics. It is more able to produce and design jeans that best meet the needs of Chinese people's figure and are also the most comfortable.

ABLE JEANS seldom uses celebrity endorsement and other methods in brand promotion. What he pays most attention to is customer experience. The products are young and trendy, and very comfortable to wear. These characteristics make the products of ABLE JEANS very competitive. The brand does not fully rely on star artists to highlight. Shape is the foothold of ABLE JEANS, and what really reflects the technical content is the research and development of jeans shape, washing process and fabric.

General Manager Liu Zeming believes that the definition of jeans has changed dramatically. In the past, people's perception of jeans was in the style of work clothes, but now young people think that jeans are a fashionable lifestyle. The design of jeans will be presented in a more street, fashionable and trendy way, so that the minority trend customers can lead more customers to understand the fashion trend of jeans. and Jeans It is a very essential, very pure, very personal taste fashion piece. On the one hand, the design inspiration of ABLE JEANS comes from real life, and on the other hand, it comes from the participation of customers. Their design team constantly contacts and understands the consumption habits and patterns of consumer groups, and enhances interaction with customers, especially the expression of what style and attitude the post-85 and post-90 generation like, and what lifestyle and collocation methods they like have given ABLE JEANS many development directions and goals.

The ABLE JEANS led by President Liu is an international team that combines Chinese and Western styles, but these are not the most important. The most important thing is that ABLE JEANS is a team with international thinking and localized behavior. Compared with the European and American markets, the Chinese cowboy market is still in its infancy, and there is still much room for future development. Moreover, jeans increasingly represent a fashionable lifestyle. Now, the post-80s generation's demand for jeans is to become more fashionable; And the post-90s are more interested in the expression of self personality of jeans, whether it is the shape, washing water, or comfort, personality is very important. From the perspective of an age group every ten years, the perspective of jeans has gradually changed, from fabric, washing water to shape, from product to experience. People's existing cognition has regarded "cowboy" as an element of fashion trend, closely related to fashion, and a representative element of fashion and youth. Therefore, China's cowboy market should be a broader world from now to the future. Launch of China's own brand Denim dress Liu Zeming, the general manager, is full of confidence and will continue to walk steadily on the road of the dream of Chinese cowboys.