Zhang Tao, Vice President Of Anta, Talks About Liu Yue.

Zhang Tao worked in the public relations department of Legend Holdings for 8 years. As an assistant to Mr. Liu Chuanzhi, he experienced and personally planned to participate in the implementation of most of the major projects of Lenovo's public relations department. After leaving Lenovo, he worked as a senior executive in Wanda, Anta and other famous enterprises.

Zhang Tao came to Anta sports as vice president in 2008. Anta sports is currently a partner of the Chinese Olympic Committee, not only for the Chinese sports delegation, but also for the five sports management centers and 24 national teams. In 2011, when the sports industry entered the adjustment period as a whole, Anta sports took the lead in a series of strategic transformation measures, such as improving brand power and reducing inventory ratio.

　　 Zhang Tao In the book Liu asked, the times are changing, enterprises are changing, and they are always the same. Administration The essence of "man" is the core of management. The core of the "three elements of management" is to carry out analysis around the "human" in the organization, with respect for people and development as the main goal, and ultimately achieve " organization "And" human "win-win and sustainable development. The foundation of this system is the forging of the strong enterprise culture represented by the core values. These conclusions are of great significance not only in the traditional economic era, but also in the direction of sustainable development of enterprises in the new economic environment.

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"Ordinary children's shoes, add positioning system, plus a data acquisition and analysis system based on Baidu map and cloud storage, parents can get the location of their children at any time through smart phones." The children's intelligent anti lose shoe is a product jointly developed by 361 degrees and Baidu.

Not long ago, 361 degrees and Baidu jointly established the "big data innovation laboratory" to jointly study and manage user's real data, develop and produce digital products based on user needs. In addition to smart children's shoes, other intelligent products will also be launched. The research and development of this series of intelligent products will be based on the grasping of user needs behind the big data and the identification of user life forms.

Zhao Feng, general manager of the 361 degree brand communication center, said that in the past, enterprises had always emphasized the self appeal and expression of brands, to a certain extent, ignored users' feelings and real needs. Today, sharing data dividends between traditional enterprises and Internet Co will provide more constructive help to traditional enterprises in user insight, marketing and product development, and promote them in a more close manner to consumers.

Such cooperation is more than 361 degrees in trying. In Nike's many shoes, "Nike+" running shoes communicate with each other through wireless Nike+iPod sports components and iPod. The core value of the Nike+ series lies in the huge online community constructed. Its biggest function is social interaction. From the marketing point of view, the meaning of "Nike+" lies in establishing a more solid relationship with consumers through data connection, not only letting the target group use their products, but also hoping to get feedback and increase the added value.

Similarly, the Baidu Inc responsible person also inspected the two companies of Anta and the seven wolves in November 2014, and made a preliminary discussion on the cooperation between Baidu and Quanzhou shoes and clothing enterprises in the application of big data.

Liu asked for the first time to disclose a large number of Liu Chuanzhi's internal speeches which had never been exposed. These precious materials enable readers to immerse themselves in an understanding of how Liu Chuanzhi, who has lost the mysterious aura, uses his management wisdom to realize the sustainable and steady development of Lenovo.