Electricity Supplier Attack: Garment Industry Faces Changes

O2O is another big wave in the tide of e-commerce. With the keen attention of Alipay, WeChat, logistics and other industry giants, it has become one of the hot words of the year.

In the past, O2O was just a new word that people listened to familiar but did not understand. Now, it has already integrated into life, and has become an increasingly indispensable element in the consumption process.

According to incomplete statistics, only the first half of 2013, Lining, China trends, 361 degrees, Anta, PEAK, XTEP 6 brands closed total number of stores to 2249.

The clothing industry's popularity has spread from sports brand and leisure brand to men's clothing and even women's clothing brand.

The results of the 12 end of 2013, announced by Esprit, and other brands, were 38 in Hua Guan store last year alone.

On the other hand, according to AI statistics, 2013

The total amount of online shopping is 519 billion 500 million yuan.

In terms of clothing sales channels, shopping centers, franchised chains, department stores, supermarkets, exhibitions and wholesale markets have been hit by Internet sales. Beijing zoo, Wuhan Hanzheng Street, Shanghai Cheap Road and other important business circles are also quietly changing.

Behind the upgrading and pformation of these business circles, which have created the myth of creating wealth, the challenges and opportunities coexist.

Wang Zhuo, a full-time vice president, said, "

Behind the sharp contrast, what is obvious is the change of consumer behavior at present: online consumption has become a habit, and offline consumption has changed from pure consumption to interactive experience, including sharing entertainment and other factors, showing consumers' cognitive changes in online and offline retail habits.

In the process of running the professional market and e-commerce, some markets have been diligently exploring and innovating, and have coincidentally locked their eyes on the online online and offline linkage mode, and have chosen the O2O mode to combine the physical market with the Internet paction.

Murong, CEO of Sijiqing network technology company, said: "in the future, there will be great convergence between online and offline businesses. They are mutually supportive and complementary, rather than a non black and white relationship. Online products still come from physical production enterprises.

How to adapt to the business trend of online and offline convergence and how to build a solid sales channel on line and offline is the key.

For the clothing market, how to land O2O is a systematic project.