Designer Zhang Zhifeng Unveiled China International Fashion Week

In October 25th, Mercedes Benz China International Fashion Week (2015 spring summer series) held a grand curtain in Beijing. As the opening show, China's high-end fashion brand NE TIGER "Ming Li" senior custom Chinese clothing conference was shocked at the Beijing Hotel. The brand burns the torch of Chinese costume and civilization with the Chinese dress, invites the world to cross the barriers of time and space, and exchanges the common memory and language of the descendants of the Yellow Emperor in the beautiful universe.

The world of eternal glory

More than 5000 years ago, "Yellow Emperor, Yao and Shun hung their clothes and ruled the world, covering all the world." The Ming Dynasty, as one of the most brilliant dynasties in the history of China, was the peak period of etiquette civilization after the Zhou Dynasty, the Han Dynasty and the Tang Dynasty as the 5000 dynasties. According to Ming history, there is a guard of honor in Zheng He's western expedition, which is "splendid dress" and "musician as cloud". The prosperous culture of clothing will spread the world of Confucianism. This time, the NE TIGER "Ming Li" Chinese costume series integrates the essence of the Ming Dynasty into the costumes, and once again leads the world to cast a glimpse of the brilliant ancient civilization.

Civilization of rites and music on clothes

NE TIGER brings not only visual shock to the fashion industry, but also a cultural reflection on the soul. The beginning of etiquette lies in being dressed. In the Golden Hall of the Beijing Hotel, the Yellow Emperor of Xuanyuan, the first ancestor of the Chinese culture, hangs solemnly. His vision is far away. He seems to be watching the Chinese civilization through the long river of history. More than 1000 yellow brick paved from Hui soil in Huangling County, Shaanxi, symbolized that all the Chinese nation originated from the Loess at the foot. It also symbolized the infinite efforts of NE TIGER brand in the past thirty-three years to inherit and innovate Chinese traditional costumes.

In the Ming Dynasty, the state of virtue and etiquette.

The NE / TIGER "Ming Li" advanced customized Chinese clothing conference reproduced the prosperity of Chinese ritual civilization. Zhang Zhifeng, the founder of the brand and art director, explained his ingenuity in an interview: "the way of university is in Ming Dynasty." A Chinese dress full of boundless future and infinite possibilities, because he has a solid, vigorous and powerful root -- the etiquette and law of Chinese civilization. More than 2000 years ago, in the Han Dynasty, Zhang Qian sent to the western region to build a famous "Silk Road on the land", linking the glory and civilization of the Eurasian continent, and achieving the legend of immortality. More than 600 years ago, in the Ming Dynasty, Zheng He made a seven voyage to the west, opening up the "maritime Silk Road", connecting with the blending and distillation of cultures around the world.

Ming Ming's "Ming" is a symbol of the Ming Dynasty, and also implies that we should carry forward the Chinese nation's etiquette. As the guardian and inheritor of Chinese etiquette civilization, NE TIGER is willing to spread the national spirit of openness, tolerance and faith in the world as a source of clothing.