Wenzhou Giant'S Traditional Footwear Enterprises Change Their Minds To Fashion, And Rely On Big Trees To Do Business.

Production efficiency has increased by 15%, production cost has decreased by 5%-8%, product pass rate has increased from original 95% to 98%, and the reduction of personnel is 15%. Today, advocating the deep integration of industrialization and information technology, the giant group Limited has made great progress from the "demographic dividend" to the "technological dividend". Two. With the advantage of "technology dividend" and the advantages of foreign trade, its direct membership is brand Also entered the electricity supplier war.

Founded in 1988, Ju Yi Group Co., Ltd. was formerly a giant. leather shoes The factory has now developed into a collection. Shoemaking Real estate, shopping malls, international trade and entertainment. In 2013, footwear exports amounted to nearly 100 million dollars, and taxes exceeded 50 million yuan. What kind of transformation and upgrading story will the giant group have in the data? In the morning of October 14th, this reporter visited the production base of the giant shoe group with the Wenzhou citizen network observation group.

　　 Workshop: automation of machine replacement

Enter the giant workshop, the new laser machine, automatic cutting machine, computer sewing machine and other equipment into the eye, the introduction of electronic information technology, so that enterprises have tasted the "technological dividend" good fruit. It is understood that in the past three years, giant one group invested about 30000000 yuan to introduce these equipment to implement "machine substitution".

"Cutting, carving, punching, these functions can be achieved by one machine. The operator needs only one person, and the efficiency is improved a lot!" Luo Yayue, deputy general manager of giant group, points to the laser integrated machine in the workshop.

Luo Yayue is in charge of technology development, and has entered the giant one since 1995. Along the way, she has witnessed the pace of technological development of enterprises. "At the very beginning, our technical team is a group of three people. Now the number of technical teams has been fast 300, and the change is enormous.

"This automatic cutting machine needs tens of millions of equipment. It is imported from Italy. It is very intelligent. It is controlled by a computer connection. When it is operated, the quantity of orders is directly input. After automatic optimization, the cutting is carried out directly, and the material is transported automatically, so that the 6 layers can be cut at the same time." Luo Yayue introduced.

Compared with the traditional process of 5 to 6 people to achieve operation operations, automatic cutting machine equipment needs only 1 people to operate, eliminating the original development of the production of knife mold process, and can achieve seamless cutting, material utilization rate is higher than the traditional cutting machine to improve 5%-10%, the efficiency is 3 times the traditional equipment. In addition, the introduction of the computerized sewing machine has enabled the general workers to complete the operation of the original skilled workers. Now 60 people can top the original 200 people.

Due to the lack of control and accuracy, traditional process is prone to produce machining errors, resulting in unstable quality and low efficiency. These automatic devices overcome the shortages caused by manual operations, and fully meet the most urgent needs of enterprises in reducing production costs, improving work efficiency and saving production space in the new situation.

　　 Brand: play the advantages of foreign trade, fashion business

At present, as one of the main industries, the giant shoe production base is located in the China Shoes Capital Industrial Park. It has 15 advanced shoe making lines, and the annual production capacity is 15 million pairs. The products are exported to Germany, France, the United States, Spain, Eastern Europe and other countries and inland China.

Starting from foreign trade, coupled with advanced shoemaking technology, synchronizing the electricity supplier is undoubtedly a good way for enterprises to transform from traditional manufacturing to fashion smart manufacturing.

In the exhibition hall of OOMEE, Europe and America, which is directly under the brand name of the giant one group, all kinds of European and American style women shoes show that the white collar people aged 22 to 35 are attracted by fashion and fashion.

"Electricity supplier, we started a few years ago, though relatively late, but the group originally started out in foreign trade to help us do the positioning of Europe and the United States, and now it has 10 million sales a year, and we need to work hard in the future." Zhang Dewen, director of operations in Europe and America, told reporters that the European e-commerce business is still in its development stage.

It is understood that at present, the brand of the group's subordinates is not only OOMEE, but also has EDSSPACE, LOMLOU, Deds, J&Y and so on. Through the industrial R & D design, the brand of constantly emerging new products is caught in the "tram" and joined the electricity supplier war.

What difficulties will the enterprises encounter in the electricity supplier war? Yin Zhisong, a member of the Wenzhou network observation group, held a dialogue with Zhang Dewen.

Yin Zhisong: what is the biggest difficulty at present?

Zhang Dewen: talent is relatively tight, for example, graphic design talent is difficult to recruit, recruitment of talent is also difficult to retain.

Yin Zhisong: what are the reasons for losing talent?

Zhang Dewen: people engaged in electric business are all young people. There is a short board in the communication between enterprises and talents. Besides, the environment is also a major factor.

Yin Zhisong: do you want to be a supplier of electricity and logistics?

Zhang Dewen: to a professional logistics company, to implement the outsourcing form, and choose several logistics companies as far as possible in the selection of logistics, so as to avoid a big problem in the distribution process.

Yin Zhisong: This is the electricity supplier. What's your next goal?

Zhang Dewen: expand brand influence, transfer from PC side to mobile client.