The Concept Of The Original Single, The Merchandiser And The Imitation Of The Foreign Trade

1. foreign trade direct (special goods): that is, genuine brand goods are designed after they are designed and processed by the main materials (including main fabrics) and accessories made by them.

These clothes are excellent in choice, excellent in workmanship, and absolutely match the quality and price of international brands.

Since it is a counter product, of course, it is sold in other people's stores or shopping malls. Even if it's out of date or over season, the brand will get rid of the OUTLET and will not easily flow to the general foreign trade store on the market.

Unless there are some small brands that are unknown in China, they may appear to sell large quantities of clothes that are not sold per season to large wholesalers.

2. foreign trade original order (tail cargo): in fact, the original list on the market is always the original single tail cargo.

What is the real tail cargo? Some foreign trade sales and wholesalers explain to his customers on the Internet that the source of their foreign trade clothing is the surplus of foreign trade orders. Specifically, for example, foreign clothing companies have placed 1000 orders for Chinese garment processing enterprises. The Chinese garment processing enterprises have considered 1200 sets of actual processing, and the more 200 sets will be converted into domestic sales, which is called tail cargo.

As a matter of fact, the insiders know that this is what the layman said.

There are usually two reasons for the emergence of tail cargo and the sale to the market: the first case: the domestic factory due to the delay in delivery and other conditions, the guests will be in a hurry to cancel the whole lot of goods.

Such goods are impeccable, and there are almost no flaws in the three standard, which is often referred to as "export to domestic sale".

In fact, this kind of goods is what the domestic businessmen dream of, but basically only applies to some small brands unknown abroad or famous abroad, but there are no special brands in China, and no influential brands, such as Holland's first brand H&M, Denmark's third largest brand BRANDTEX and so on. Basically, few businessmen in the country sell them as famous brands.

The second case is: because the probability of fabric loss is much higher than that of accessories in the garment production process, even the demanding foreign brands will allow the foundries to have a certain rate of overflow, usually 3%-5%, depending on the fabric.

This 3% is actually the factory left to ourselves, and we say the original cargo is usually from the 3%.

A kind of tail cargo has many fabrics, and the factory has sold the surplus fabric to make clothes and sell it without permission from the guests. However, there are very few original documents in this situation, and because of copyright problems, they are all or partially unmarked.

The second is defective products. In fact, there are many different kinds of defective products. Because of the high quality requirements of the world-class brands, even the defective products are almost invisible.

The most common problem is the color deviation and the washing water failing to meet the requirements. It is said that the sharp eyed merchandiser saw a jumper at the scene, and immediately pulled it out as a defective product.

Violations of detailed sizes are also listed in defective products.

The last garment they asked for is the same as the first one! Even if such a tail cargo is available, I can only say that some brands can be obtained. Some brands can't be obtained. Many big brands such as CHANEL, LV, GUCCI, PRADA, MOGEN and so on, because there are big stores in big cities in China, for fear that the tail cargo will flow out to impact the business of the franchised stores, even if the unqualified tail cargo is also very strict.

3. foreign trade merchandiser (chasing list): refers to some original single factory, secretly using excess "original" fabric, with a batch of domestic excipients (such as buttons, zippers, lining, etc.), using the same version as authentic products to make the original style, this is "merchandiser".

Although the "merchandiser" sometimes works rather carelessly, the details are worse than that of the counter, but the key is to have the same version and fabric as the genuine product. The key is "the same lineage", the same effect is worn on the upper body, and because it is produced by the large manufacturers of the production counters, the quality technology is not bad, sometimes better than some of the so-called genuine brand goods in China.

When the original fabric of the manufacturer is used up, and the businessman is chasing the goods, what should we do? Fortunately, the version is still on hand, and we purchase a batch of similar fabrics in the country according to the original processing, which is called "chasing single goods".

From the long-term interests, the general manufacturers are not bad in purchasing their own fabrics, so the quality of such goods can still be guaranteed.

So there is no particular style you like.

Under the circumstances, many buyers do not mind buying merchandisers or chasing orders.

Four

Copy: from thousands of small imitation factories in China, it is the worst quality and the most flooded group on the market.

The shops on the street are everywhere, and the texture is mixed.

If you do something fine, buy a genuine product to disassemble the board, or the model will not be too bad. Most of the copies only look at the pictures of the brand clothes on the TV show or magazine, and roughly put together the appearance.

There are a lot of black hearted people who want to tell consumers: Oh, I am the original new model. You see, magazines have pictures.

There are also many grades, such as super cargo, goods, B goods, C goods, and super A or cargo is the best, almost false.

The best super A can do the same work as the original, and even the accessories are all purchased from the original brand factory. The only difference may be in the fabric.

However, the characteristic of a product is that it is afraid that people do not know which brand it is imitating, so it will be covered with brand names on the whole product.

Brand names with no distinctive brand characteristics and patterns are basically not likely to be counterfeited, because the key point of counterfeiting is the trademark.

B goods and C goods belong to pure flower shelves. The appearance may have original shape, but the tailoring of the details is not in place. The fabric is very poor, easy to deform, poorly worked, broken, jumpers can be seen everywhere, and thread ends are everywhere.