Tmall Double 11 Starts ERP Pressure Test This Year, Orders Rise By Several Percent?

On September 5th, the reporter learned from several ERP service providers of the electricity supplier that in order to prepare for Tmall double 11 in 2014, the official carried out stress tests one after another, and estimated and judged the processing capacity of Japanese orders.

It is understood that every time

On the eve of double 11, service providers will undergo stress tests.

In order to better grasp the operation status of the order processing system used by the seller during the "double eleven" period, the performance bottleneck of the system was found early, adding some suspense color to the war.

According to convention, the service providers who take part in the measurement are mainly based on ERP software system. In the testing process, the whole process of simulating execution orders, including downloading, conversion, checking, ordering and shipping, will be evaluated according to the actual situation.

From the feedback of a ERP service provider, the stress test still can not see much changes in previous years. As for the growth of double 11 orders, it is hard to predict.

It is worth noting that Taobao

The platform is scheduled to suspend sales and inventory and ERP software audit access in September 10th. The suspension will last until December 31st.

Although it is not yet clear whether the pause access is directly related to the dual 11 stress test, from the tone of the service provider, we can see that ERP application is shouldering heavy responsibilities during the double 11 period, and it is imperative to eliminate some inferior software service providers.

"The application of Taobao is too much, and homogenization is serious, which affects the profitability of service providers. Therefore, it is necessary for Taobao to control the pace appropriately."

According to businessmen, the CRM application interface has also been suspended for a long time.

Another noteworthy phenomenon is that the Taobao seller service market has launched promotional activities around double 11. In addition to the order processing system, some traffic conversion tools, promotional tools and CRM products have become hot selling products, which are sold at low prices or limited to panic buying.

It is reported that in 2014, Tmall double 11 investment work has been launched, Tmall will be from Alipay turnover, shop type, shop opening time, customer price, DSR three items,

Service integrated indicators, business owners and other categories of dimensions to meet the threshold of entry to a comprehensive business considerations, finalized the list of double 11 activities.

Data show that in 2013, Tmall double 11 created a total paction volume of 35 billion 19 million yuan, with a daily order of 167 million.

Double 11 day less than a minute, the paction broke 100 million, half a day to refresh last year's record.