Adidas Attracts Orders From Quanzhou Based On Its Strength

In March 7th, the two giants of Adidas and Reebok inspected a number of enterprises in Quanzhou and indicated that they would pfer large quantities of orders from Guangdong to Quanzhou.

In fact, the decision to pfer orders to international buyers in Quanzhou is not just for Adidas.

People in the industry generally believe that the shoe industry in Guangdong has been hit hard by the financial crisis, causing international orders to flow to Quanzhou in large numbers. This has also made some Quanzhou shoe enterprises and their upstream leather enterprises smell the smell of spring.

Bai Wenkang's statement is the first trip to Quanzhou by Adidas president Haina and general manager of Greater China, and Jinjiang Feng an leather Limited by Share Ltd is its first stop in Jinjiang.

However, Haina suddenly landed in Quanzhou, still somewhat beyond the expectations of Chen Ronghui, President of the Quanzhou Leather Association. "I thought I would send a middle level like before, but I didn't expect this president to be dispatched."

This also shows the importance of Adidas's inspection.

According to Chen Ronghui, the main purpose of Adidas's trip to Quanzhou is to find new OEM manufacturers.

Before that, although the enterprises in Quanzhou had OEM for Adidas, their OEM manufacturers were mainly distributed in Guangdong. With the spread of the world financial crisis last year, Guangdong's shoe industry has been hit hard, and many enterprises have gone bankrupt. "This makes Adidas have to look for OEM enterprises again."

According to the tradition of Adidas, when looking for OEM manufacturers, the whole industry chain is always inspecting.

"I have taken them several shoe material enterprises and finished shoes enterprises in these two days."

Chen Ronghui told reporters, "the strength of the Quanzhou sports shoes industry is self-evident. Haina is satisfied after seeing several factories and says that he will pfer a large number of orders to Quanzhou."

In the second half of the year, he is expected to warm up his position. It is undoubtedly a good news for Quanzhou's footwear industry and leather industry, and its "flying geese effect" which is likely to be triggered is even more desirable.

As the leather industry of the upstream industry of footwear industry, at present, it has faced enormous pressure to survive.

According to Chen Ronghui, according to the preliminary statistics of Quanzhou Leather Industry Association, because of the downturn of the downstream footwear industry, the leather industry in Quanzhou had a significant decline last year, of which the capacity of small enterprises declined by 40% to 50%, while large enterprises generally declined by about 20%.

"Many enterprises are already on the brink of bankruptcy."

At this time, Adidas and other international buyers' orders have turned to Quanzhou, which is undoubtedly a timely relief for Quanzhou's footwear industry and leather industry.

According to Ding Youyi, chairman of WorldCom Footwear Co., Ltd., because of the collapse of Guangdong shoe enterprises, international orders have shifted since the second half of last year.

The reorganization of this kind of order resources, because of too many uncertainties, "the buyer is particularly cautious when placing the order, so it is still not stable."

Chen Ronghui said, "however, the footwear industry in other parts of the country is no match for Quanzhou. This part of the order will definitely be pferred to Quanzhou."

It also convinced Chen Ronghui that the shoe and leather industry in Quanzhou is likely to pick up in the second half of this year. To meet this rebound, Feng an leather industry has recently invested tens of millions of yuan to build a new production line.

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