Department Stores Should Not Violate The Concept Of Life.

< p > recently, due to the problems of homogenization of business and serious impact of electricity providers, traditional retail sales departments have injected various experiences into shopping malls to become a breakthrough in department stores.

It is fashionable for businessmen to join crossover and mix up in traditional retail stores. This approach looks fashionable and avant-garde, but in fact, it is not feasible to mix all kinds of roads.

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< p > recent attempts at various crossover and mashup are increasing in shopping centres such as Tai Koo Hui, Wan Ling Hui and Zheng Jia square. The commercial podium of the Chow Tai Fook financial centre, the new landmark of Guangzhou, which is about to be completed, is also announced that it will introduce the "K11" business mode which takes the cultural route. It is foreseeable that more and more cross-border elements will appear in the shopping mall in the future.

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< p > no matter < a href= "http:// www.sjfzxm.com/news/index_c.asp" > "Tai Koo Hui > /a", the Nordic fast fashion brand OCE of Wan Ling Hui is the HI department store of the good Plaza, and cross border mashup is becoming more and more sophisticated.

Cross border mashup wind has also spread to China from the overseas a href= "http:// www.sjfzxm.com/news/index_c.asp" > retail trade < /a >. The old Messi store in the United States introduced the coffee chain brand Starbucks in the shopping mall, and the fast fashion brands such as UNIQLO and Gap have introduced coffee shops, books and magazines.

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< p > there is an analysis that the characteristic brand stores can help the differentiated operation of shopping centers, and the cultural experience presented will cater to the customers' consumption pursuit in the new era.

It is predicted that the future shopping center will gradually evolve into a "triple shop + exclusive store + matching" pattern. The proportion of collection shops should be 40%.

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< p > but the author thinks that if every department store, < a href= "http:// www.sjfzxm.com/news/index_c.asp" > clothing shop "/a" sells coffee, it will obviously soon fall into the homogenization of the whirlpool.

And if the retail department wants to get new ideas, cross-border and mashup is not a casual match or a whim.

There are fashion brands in beauty shops and hairdressing services in flagship stores, but it soon proves that the road is blocked.

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< p > a person who has participated in Zhou Dafu financial center's investment promotion has said that the business center has an introduction standard in attracting investment. It is hoped that the brand and format are all not seen in Guangzhou before, and what the future experience of the brand will bring to consumers in the shopping mall and what kind of life philosophy they will convey. This is the core criterion for the future commercial mix and match.

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< p > therefore, businesses selling organic food make famous chef cooking schools in the shops. It is a good choice for consumers to experience, taste, introduce local customs and authentic cuisine, but if there is a pet park at the same time, it may make people feel neither fish nor fowl.

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