Innovative Marketing: Korean Fashion Movies Have Led To A Surge In Exports To China

2014/7/31 5:14:00 28

South Korea Fashion Products Export Growth

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 > a href= "http://sjfzxm.com/news/index_p.asp" > China's < /a > the economic and Commercial Counsellor's office in South Korea announced yesterday that after the broadcast of the Korean dramas "inheritors" and "you from the stars", it swept across Asia. The super influence of Korean dramas increased the export of Korean cosmetics and clothing and other peripheral products. 
 according to the recently published "China's domestic Korean wave effect and consumption export trend" by the Beijing branch of the Korean Trade Association, in the first quarter of this year, clothing, fur and cosmetics (lipstick, skin care cream) entered the top 100 products exported to China by South Korea. In particular, the lipstick used by Gianna Jun from the stars set off great popularity. The export of lipstick in the first quarter increased by 320% over the same period last year. South Korea's cosmetics industry, taking advantage of the Korean wave of Dongfeng, the big star card and the Korean wave strategy, has made rapid progress in China's brand awareness and sales volume. 
 > a href= "http://sjfzxm.com/news/index_p.asp" > China South Korea < /a > Economic and trade cooperation is an important part of bilateral relations. Data show that the trade volume between the two countries reached 274 billion 200 million US dollars in 2013. China has become Korea's largest trading partner, largest export market, largest importer country and largest overseas investment destination. Korea is China's third largest trading partner and fifth largest source of foreign investment. Just last year, South Korea first surpassed Japan to become China's largest source of imports.