Shoes And Clothing Brands Take The "Home Economy" Marketing Express.

< p > at present, the pace of urban work is accelerating. Many white-collar workers do not have free time to go shopping, so a huge "house" economic market is born quietly.

Especially with the popularization and development of the Internet, the life of the house is becoming more and more convenient. The cake of the house economy is bigger and bigger, and the online shopping which has been spawned has also become the favorite of the urban otaku.

< /p >

What is the market potential of the house economy? What opportunities does it bring to the shoe and clothing industry? How can the shoe and clothing brand create the marketing value of its own brand in the housing market? This series of problems are no exception but become the focus that experts should immediately explore in P.

< /p >

< p > what is the residence economy? As the name suggests, it is a new economic mode of home shopping and shopping activities, relying on the Internet and other media means.

Compared with the traditional economic mode, it has the characteristics of low cost and high efficiency, and has become the new favorite of the information age.

It is just like the sunshine otaku, the trend leader Jay Chou, singing the rhythms of urban online white-collar life.

< /p >

< p > < strong > house economy gives birth to shoes and clothing online shopping < a href= "http://sjfzxm.com/news/index_q.asp" > business opportunities < /a > /strong > /p >

< p > according to the latest survey data, China's "home economy" in 2012 will bring about hundreds of billions of business opportunities, and the overall size of the online shopping market of shoes and clothing industry will reach a breakthrough of more than ten billion yuan.

This is a huge number and a potential market.

This shows that online shopping is not only a highlight of the housing economy, but also a pillar of the future development of China's footwear industry.

In this regard, there are also professionals pointed out that the footwear industry may become the most promising and "money road" of the "home economy" marketing industry in the next few years.

< /p >

< p > because most of the housing economy is related to the network channel, and the shoes and clothing products are also an important component of the economic consumption of the house, then the network channel will undoubtedly become the most convenient way to buy shoes and clothing products.

Therefore, the footwear industry can rely on the market characteristics of the "home economy" to implement its own brand marketing, or through e-commerce propaganda platform or community website or micro-blog and other media to achieve.

< /p >

< p > < strong > controlling the "home economy" network marketing < /strong > < /p >.

< p > although the network channel will not replace the traditional consumption mode in a short time, the proportion of network channels in consumer life has also expanded rapidly.

For shoes and clothing enterprises, at this stage, they should devote themselves to the investment and construction of e-commerce, or join the corresponding shoes and clothing B2C website, so as to push their brand to a new development platform.

< /p >

< p > domestic brands such as Anta, XTEP and so on.

These shoe enterprises have entered the mall directly after the launch of Taobao mall, and have set up corresponding agent stores. The sales volume has expanded to tens of times in previous years. Even though the agents in some factories and parts of them have opened online stores, their online sales are still on the rise.

< /p >

Besides P, they also launched the group buying activities that echoed the market through the official website of their own brands, and opened a series of flagship stores and online professional stores on the shopping network, directly setting up the so-called large shopping websites, and thus bringing about the sales performance of the bandits.

< /p >

The online shopping system of footwear under the economy of "P > strong >" needs to be standardized for < /strong > < /p >

< p > there is no doubt that with the maturity of the market network and information system, the online marketing of shoes and clothing under the housing economy is unprecedentedly unprecedented.

E-commerce platforms have also been formed in the minds of consumers.

However, some experts say that the main value of consumers' favor of online shopping lies in convenience and low price.

In particular, the current market competition pressure continues to increase. The marketing mode of the house economy, that is, the network channel development mode, is facing corresponding challenges. There are many aspects to be improved.

< /p >

< p > first, from the current market situation, logistics channels, credit system, legal norms and so on are still the issues that must be paid attention to in the brand marketing of shoes and clothing brands under the "housing economy".

Especially when the price of shoes and clothing is generally rising and the supply and demand of the market is still hot, logistics channels are obviously the most difficult part of the online shopping market.

< /p >

P, of course, it also involves the overall planning and construction of its supply chain.

In this regard, shoes and clothing enterprises should be based on the development of their own brands, and focus on strengthening the entire supply chain logistics links, and ensure that they supply market demand punctuality.

< /p >

< p > 2, enterprises should also strengthen the construction of the credit system for their sales and consumption channels. For example, Alipay's third party credit guarantee intermediary acts as a strong online payment credit system. There are still some defects in some aspects.

This subjectively requires both the marketing and the consumer sides to strive to improve their market credit consciousness, and from a high-level perspective, the government departments should strengthen the policy supervision and legal support in this respect.

< /p >

< p > such as the current India, Brazil, Singapore and other developed countries in Europe and the United States are already developing or implementing the market law on e-commerce online shopping. These initiatives and experiences are also worthy of our reference.

At the same time, enterprises are also eager to get the most comprehensive construction and optimization of the online shopping system for shoes and clothing under the housing economy.

< /p >

< p > < strong > sunshine "home economy" inject new vitality into the brand of shoes and clothing < /strong > < /p >

More and more shoe and clothing enterprises begin to build the marketing value of their own brands around the "house economy" of consumers. Meanwhile, more and more shoes and clothing enterprises with physical stores have begun to build their corresponding network sales channels outside the traditional channels. P

But in a comprehensive way, we can easily find that the Chinese shoe and clothing industry is now on the rise of waves of online marketing, and the scale is becoming bigger and bigger, and the forms are becoming more and more abundant. This undoubtedly adds a new vitality to the prevailing "home" economy.

< /p >