Wen Shang Explores New Marketing Strategies To Build Shopping Centers

From the one hundred thousand supply and marketing force to the ten major market, from franchised stores to virtual operations, and 30 years of reform and opening up, Wenzhou's development and marketing models have been repeatedly innovating.

In response to the current economic situation, Wenzhou people again launched a plan to create a number of Wenzhou famous shopping centers in the whole country, the main regional brand.

This reporter was informed yesterday from the relevant forum held by the Municipal Economic and Trade Commission.

The symposium is a continuation of the work of the "market extension" delegation organized by the municipal government.

In the previous inspection, the city shoe leather association, the clothing trade association and some private enterprises responsible persons, together with the personnel of economic and trade departments, visited the shopping malls developed and invested by people in Wenzhou and other provinces and cities in Shandong, Tianjin and other provinces and cities, and thoroughly understood and discussed the market expansion space and the feasibility of regional brand operation under the current situation.

At yesterday's symposium, Zheng Chenai, President of the city clothing trade association, said that through the government promotion, industry leading and enterprise operation, we organized a number of excellent enterprises of mass daily consumer goods, such as clothing or shoe leather, to build "Wenzhou famous brand shopping" or similar regional brands. According to the characteristics of different regions and industries and products, Wenzhou regional brand shopping centers in different types of markets such as shopping malls, supermarkets, commercial streets and so on, are a fast and low-cost way to expand the market.

This way of expanding the market is also an innovative way for Wenzhou and other people to join together.

1 million 700 thousand Wenzhou people who have gone through the market across the country have accumulated rich resources and marketing networks.

The opening of Wenzhou regional brand shopping centers in shopping malls and markets opened by people in Wenzhou is expected to achieve Wenzhou's local industrial advantages, product advantages and docking with Wenzhou's resources and network advantages, and play a win-win role both in promoting Wenzhou's local economic development and in the Wenzhou Wenzhou brand.

Hu Shijun, President of the Wenzhou chamber of Commerce in Tianjin, Tianjin, who specially attended the forum from abroad, said that people outside Wenzhou are willing to do something for their hometown and jointly carry out marketing Wenzhou brand products to the end.

At present, Hu Shijun has adjusted 10 thousand square metres of business space from his commercial center in Tianjin and the upcoming Mai Mai Times Square, and actively docking the first shopping center plan.

"The ability of a single enterprise to expand the market is limited, and teamwork will make this capability stronger, especially for growth oriented enterprises."

Denilson, chairman of Zhejiang Footwear Co., Ltd., Lai Shenghua, told reporters.

It is learnt that the relevant industries, enterprises and departments will further deepen the operation plan and set up the operation team at the next stage to determine the pilot area and the way to start.

To be mature, and then to promote.

Yang Jing: editor in charge