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Wenzhou Makes Great Efforts To Create Footwear "Footwear E-Commerce"

2014/5/12 13:08:00 32

WenzhouFootwearE-Commerce

   Wenzhou Approved to create a national e-business demonstration city, the municipal government proposed that relying on Wenzhou's industrial advantages, with the help of industry associations and associations to build an e-commerce alliance platform, according to the industrial advantages of "one village, one product, one town, one product", we will develop more Taobao professional villages and towns.


But even if we choose the direction, many people are not looking for a goal. It is not clear what "I can grasp in this vast field".


Wenzhou Lucheng (Lucheng store) Vocational and technical school under such a background, firmly grasp the path of specialization. shoes E-commerce. Wang Song, President of the school, said that the original intention of setting up such a profession is to sniff out the shoes taste of Wenzhou.


Painting shoes, making shoes, buying shoes, playing leather carvings, opening Taobao shoes, it seems that they are rooted in shoes (shoes store), biting "shoes" do not relax.


For e-commerce demonstration city, create "footwear e-commerce"


In the future, Lucheng vocational school will make full use of the location advantages of the "China Shoes Capital" industrial park on the twin islands, and focus on building a training platform for intermediate skilled talents in e-commerce, such as footwear, e-commerce, art, operation, promotion and customer service. What gives them greater confidence is that Wenzhou is concentrating on the implementation of the "510 industry cultivation and upgrading project". The headmaster Wang Song explains: 5 represents the five pillar industries, one of which is the footwear industry; 10 represents the ten largest emerging industries, and the network economy is one of the industries. And footwear electric business can connect pillar industry and burgeoning industry, to school, without doubt, opportunity is lost.


Based on the existing e-commerce profession, this school will invest another million to build e-commerce training platform this year, adding 5 "3+2" secondary and higher vocational education links, such as e-commerce, computer graphic design and footwear design.


The headmaster Wang Song said: "Shuang Yu is a gathering place for the footwear industry in Wenzhou. If we want to build a brand of Taobao professional villages, we must make shoes articles, and the cultural plaza near the school is the international shoe city. Another name for the international shoe city is the" international shoe E-commerce theme mall ", which is a supporting project of the municipal government to upgrade the shoe capital. Schools comply with the development of the industry and set up the footwear industry e-commerce needs of the art, operation, promotion, customer service category of electricity professional. And those who learn these professions must understand shoes so that they can provide more skilled talents for the development of the park's electricity supplier industry.


Long term service for shoes, and finally won the attention - Lucheng vocational school will be replaced with the school site of Shuang Yu middle school, and the overall transformation, put into shoes, become a new carrier to enhance the shoe capital.


  Vocational school students should not just be craftsmen, but also creators.


Lucheng's vocational school teacher Margo under the master, all in the club activities to play wonderful.


According to introducing, leather carving is still a new technology in China, and the school takes the lead in creating this craft in China. At present, the order of leather carving studio is pouring in. There is demand for creative works inside schools, and more is market demand. Margo said: "Yiwu small commodity wholesale market, this year, forty thousand Leather Bracelet list, just wait for the material to be in place to make immediately. This is purely manual, completely traditional technology, but it is this traditional process that has its market. The ultimate goal of vocational education is to enable students to learn skills. This year, according to the overall development of schools, leather carving studio, like other societies, has led students to start their own businesses and set up small entrepreneurial teams under the premise of parents' recognition.


Leather carving business team of five or six people, a group of students, self financing, self management, funds are not large, 500 thousand can, but to take certain risks. The entrepreneurial team was launched at the beginning of this year under the guidance of teachers. "From now on, not only has it increased its entrepreneurial capability, but it has also made a profit," Margo said. This group of students is becoming more and more fullness in school, and can fly after the school door.


Margo engaged in shoe leather teaching for seven or eight years. Spin Fine arts professional transformation. He said that the teaching here is the most popular. "I have taught in many vocational schools, but I feel it is more practical here, which is more practical for students' development."


According to Wu Ming Chang, the head of the school's Association, and Xu Lina, who is a monopoly marketing agency, there are 20 associations in the school, including 10 professional associations. The school's exclusive marketing pioneer park has just been awarded the title of "Star Club" in Wenzhou's secondary vocational innovation and Entrepreneurship education, and two students have been rated as "star of innovation and entrepreneurship". Up to now, three clubs have been awarded "star clubs". By exploiting the potential of the community and serving the students' innovation and entrepreneurship, the school has made full use of its positive role in training students' practical ability and improving their overall quality.


Gold (gold store) refining is currently a senior 3 student in this school, but he is already a shareholder of two children's safety seat stores. The annual salary of 100 thousand plus shares can reach 20 million in one year. This marketing major has taught several teachers. "This year, my store will also be rolled out in Wenzhou," Jin Lian said in an interview.

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