7 Common Promotional Tools In Department Stores

　 1. Business promotion

Business promotion is a promotion method that department stores can take to bring direct benefits to consumers in order to stimulate consumers' purchase in the process of commodity sales. There are mainly discounts, bonus discounts, reduced sales, vouchers, discount cards, credit sales, membership, on-site production and so on.

　　 2, service promotion

Service promotion is a way for department stores to expand and promote sales activities by providing consumers with more services to meet the needs of consumers. A good service promotion project can not only promote the sale of goods, but also create a good image for the department store in front of the public. There are mainly TV shopping, telephone shopping, night market, storage, customer service, commodity quality identification, pre service training, free delivery, children's paradise and fast food restaurant.

　 3. Cultural promotion

Cultural promotion is a promotional activity that department stores take various cultures as a link to create business atmosphere and attract consumers to buy. Cultural promotion is one of the most important sales promotion methods in China's department stores. It is embodied in the following aspects: creating atmosphere with culture, image of cultural tree, cultural characteristics, cultural market making, and cultural public relations. There are mainly fellowships, cultural squares, corporate culture seminars, art shows, film festivals, cultural and art lectures, etc.

　　 4. Public relations promotion

Public promotion is a good image of department stores in the public and society through effective public relations activities, so as to expand the popularity of department stores and promote the sale of goods. There are mainly signs, publicity, charitable donations, bazaars, information reporting, etc.

　　 5. Advertising promotion

Advertising promotion is a kind of activity that department stores use the advertising media to disseminate information about department stores, promote sales of goods and set up the image of department stores. There are various media advertisements, shop advertisements and so on. Store advertising is an important part of the department store to attract customers. A good store advertisement can make the goods attract consumers' attention, make consumers purchase desire and bring the merchandise home.