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Kim Su Hyon'S First Hand In Chinese Brand

2014/4/25 9:46:00 51

Brand MarketingSpokespersonAOKANG Shoe Industry

In the coming 2nd anniversary of AOKANG's listing, Zhejiang AOKANG shoe industry Limited by Share Ltd officially announced 24 days ago, inviting the TV drama "you from the stars" actor "all professors" actor, Korean pop star Kim Su Hyon as AOKANG brand image spokesperson.


At the same time, AOKANG also announced that it would invite Kim Su Hyon to create an international fashion new product conference in Wenzhou in May 20th and launch a series of international fashion shoes designed by Kim Su Hyon. The series of shoes will be sold in all stores in AOKANG.


It is understood that in March of this year, the AOKANG team began to contact Kim Su Hyon brokers, and invited the "Asian man God" Kim Su Hyon to endorse AOKANG. In April 18th, AOKANG joined the Sina network and voted on "who is your goddess or goddess". The Sina Sina promotion campaign was used to attract nearly millions of netizens to vote. Finally, Kim Su Hyon won the title of "male spirit". Subsequently, AOKANG officially signed a contract with Kim Su Hyon. As for the content and price of the two sides' cooperation, AOKANG stakeholders did not disclose too much, only saying that the price was high. Next, the AOKANG team will go to South Korea and Kim Su Hyon to shoot new image advertisements and print ads. I believe that in the near future, we will see the "all professors" of the aliens walking around the earth in AOKANG shoes.


According to Wang Zhentao, chairman of Zhejiang AOKANG footwear Limited by Share Ltd, the heavy money to hire Kim Su Hyon to endorse AOKANG, in addition to valuing Kim Su Hyon's high popularity, he also valued Kim Su Hyon's spirit of daring to try and dare to fulfill her dream of performing arts. And this spirit is very compatible with AOKANG's brand idea that "dreams are coming out". Spokesman Kim Su Hyon was chosen.


In recent years, AOKANG has been playing a lot in the field of brand marketing. The signing of "if you are the one" and Meng Fei and Zhejiang satellite TV are the best recommender, sponsoring CCTV's "dancing my life" and a series of brand activities, which has raised the brand awareness and reputation of AOKANG. The signing of Asian man God Kim Su Hyon is intended to cause a new round. brand marketing Upsurge.

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