Analysis Of Reasons For Customer Refusal In Telemarketing

< p > Customer refusal usually comes from two aspects: one is the refusal from the customer itself; the two is the refusal from the salesperson.

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< p > strong > 1, no a href= "//www.sjfzxm.com/news/index_c.asp" > demand < /a > /strong > /p >

< p > it is the biggest part of customers' refusal to think that they have no need for the products they sell.

Today, products are greatly enriched, meeting the needs of people, and there is almost no explicit demand that can be used.

But consumer behavior tells us that there is no limit to customers' desire and demand. Even if the demand has already been satisfied, new demands will be derived from it. Therefore, how to stimulate the invisible demand of Gu Gu customers is the task of telemarketing.

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< p > strong > 2, bad mood < /strong > < /p >

< p > salesmen often find it strange that the same person made a cold call when they called yesterday. After two days, they made a lot of phone calls. What is the reason? In fact, there is no need to guess, many times because of the bad mood of customers.

For example, today he quarreled with his wife, and his boss trained him and so on, which would lead to his bad mood.

In this case, the telemarketing skill is to quickly end the phone and not annoy people. You will have another chance next time.

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< p > < strong > 3, without the ability to pay < /strong > /p >

< p > when customers are "tight money", he will tend to refuse your telemarketing.

However, the tight money of customers is not absolute money, but he thinks he should not spend money on your products, so the task of your telemarketing skills is to convince him that your product is worth buying.

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< p > strong > 4, and < a href= "//www.sjfzxm.com/news/index_c.asp" > salesperson < /a > not eye > /strong > /p >

< p > this is a very helpless thing. Don't see that you have not met with the client, but he will draw the first impression of you from your language, tone and so on, according to past experience. If this impression is not good, he will reject you immediately.

At this time, it is also a good idea to make proper use of the opening remarks of some telemarketing skills to attract customers' attention, so that customers forget to refuse you.

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< p > < strong > 5, not good for your company < /strong > /p >

< p > a possible reason is that your company has a low reputation. Customers will feel like a small company. They are worried about the strength and reputation of the company, so they refuse you.

Another possibility is that your company is famous, but its customers don't have a good impression. At this time, telemarketing skills are trying to make the customer speak the reason, so as to suit the remedy to the case.

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< p > strong > 6, and former < a href= "//www.sjfzxm.com/news/index_c.asp" > buying habit < /a > different < /strong > /p >

< p > sometimes, salesman's telephone sales skills are very good, explaining products to customers is very good, but customers just do not buy, ask him why not to mention, very scratching their heads.

At this point, you will have to think about whether there is a problem in buying habits. A commercial war novel once said a failed plan. Rui Ying Zi wants to carry out home delivery service for family household products. But through the market research and analysis, Xia found that the business could not be successful because it would deprive housewives of their hobby of going shopping and housewives would not support it.

Customers like this have already formed their buying habits, and it takes a lot of effort to change them.

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