Dangdang "Change Face", "Tail Goods Exchange" Attack Clothing

< p > yesterday morning, the logon Dangdang homepage was no longer a comprehensive shopping navigation page. Instead, it became the home page of Dangdang collection channel. < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > a target= "_blank" href= "_blank" > shoes > bags, household watches, accessories ranging from 1 to 50 percent off filled the entire page, and books and commodities were squeezed to the bottom.

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< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201403/25/20140325102900_sj.JPG "/" < > > "

< p > end product exchange is a special sale channel launched by Dangdang in May last year, locating at low price sales < a target= "_blank" href= "//www.sjfzxm.com/" > brand clothing < /a >.

It has been revealed that Dangdang's "changing face" is part of strengthening the sale service, and there are other plans for the future.

The industry believes that Dangdang's move means that it will launch a positive competition with vip.com and other clothing sales platforms in the future, so as to seize more shares.

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< p > recently Dangdang and Amazon were exposed to the sale of illegal cosmetics. When the cloud was in the clouds, Dangdang put forward the "70 percent off mad rush" activities from from March 24th to 28th, under the collection line of the terminal collection channel.

In addition to the main venue for spring and summer clothing, the 11 branches of clothing, shoes, bags, home furnishings and accessories have introduced strong books, household products, pregnant babies and so on. Cosmetics have been stealthy in the home fair.

It is understood that Dangdang, a book retailer, ended in 9 consecutive months of loss in the fourth quarter of last year, and realized a turnaround in its profits, of which apparel business has increased rapidly. < /p >

< p > long.

The "special sale" brand produced by tailing will undoubtedly become a new force in this year.

Dangdang CEO Li Guoqing said that this year Dangdang clothing is expected to exceed the book sales, hoping to attract independent a target= "_blank" href= "//www.sjfzxm.com/" > designer /a > brand.

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The biggest selling point of the < p > sale mode is the genuine product and the low price rush to buy.

In terms of price, many offline brands sell a discount of 70 percent off or even lower on the final remittance, which is still very attractive to consumers.

Yesterday afternoon, Li Guoqing shouted at micro-blog: "the price of the same brand is lower than that of other platforms, otherwise the price will be doubled back to the consumers."

In addition, Dangdang's promise of cash on delivery and 7 days unconditional return also cleared the consumer's orders.

Lu Zhenwang, an electricity supplier observer, said last year Dangdang clothing plate is the biggest part of the profit driving force. A single player is not good enough for consumers and businesses. In the future, a href= "//www.sjfzxm.com/news/index_c.asp" > Dangdang < /a > will share the market share of Tmall clothing with vip.com and Jingdong.

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