China'S Garment Industry May Be Greedy During The Depression.

In 2008, there were too many engraved and deep-rooted events. They were always worried. The most important concern is China's economic situation. This "Butterfly Effect" has developed too rapidly. It is almost instantaneous that people are full of doubts about the future. When there is insufficient confidence, there will be two reactions, one is panic, and the other is two.

These two reactions are conditioned by people's own safety considerations, but these adverse reactions are the easiest to err and the easiest to miss.

In fact, economic prosperity is bound to have a depression. Overheating is bound to lead to a rapid cooling down. Some people have called it the "frozen age".

We see that the clothing and textile industry ranks among the most seriously injured industries.

Under the multiple pressures of RMB appreciation, export tax rebate rate adjustment and production factor price rising, the profit margins of the garment industry have plummeted, without any warning, this "cold winter" has arrived.

Is it to hide in the small building to become unified or to do outdoor exercise?

Are you ready for this cold winter?

For this global crisis, analysts believe that its source is "greed", unlimited enjoyment and overdraft consumption, which has created a rapid expansion of the economic boom.

Well, since greed is the source of all evil, we may as well sail along the river and continue to "greed" when others are afraid.

Buffett has a classic saying: fear when others are greedy; greedy when others are afraid.

When people in the world plunged into the stock market boom, he was looking at the cold shoulder, and many of his masterpieces were at the bottom of the stock market, when investors lost their confidence.

In an interview with reporters, Ma Huateng also said, "if we are too cautious and lose opportunities at this time, we will be disadvantageous to the long-term development of the future.

Of course, it may have an impact on profits and so on. It depends on the situation of the enterprise itself and whether it is based on a long-term mentality.

Indeed, the key is the vision and vision of the enterprise.

In October 15th, Wang Yongqing, an entrepreneur called "the God of management", died peacefully. His legendary life is amazing, no matter where the economic or political environment is, he will move faster and faster.

When his daughter recalled her father, he said that his father could always persist in other people's objections when he was an enterprise. The last fact always proved that his decision was right.

This kind of persistence has achieved results, and Formosa Plastics Group has become the only 50 member of the world's chemical industry in Taiwan.

It also proves that the brand is the result of persistence.

So, how can the clothing industry be greedy?

Where do people prefer to buy clothes when there is a slump economy?

Nowadays, the famous discount stores in the United States are very hot. In the East Fourth Ring Road of Beijing, there is a special shopping mall - "Yansha outlets", which sells the brand clothes under the shelves or over the season. Oteri J regards "famous brand + real benefits" as the management concept, and satisfies the demand of famous brand consumers at the prestige and low price, and has a group of loyal fans.

In fact, since 2005, the number of processing and export of China's garment industry has no longer increased, and the industry has entered a comprehensive stage of brand competition.

In 2007, the 70% profit of the national garment and textile industry came from the domestic market; the growth rate of China's clothing domestic sales exceeded the foreign trade for the first time in 15 years, and the growth of foreign trade for the first time was lower than that of the previous year. Domestic sales have become the main battleground of Chinese clothing. In 2007, 1/3 of the Chinese garment industry were making profits, 2/3 were close to losses, and the profits were concentrated on large enterprises.

The depression period is also an integration period of clothing brands. People have reduced the number of purchases, but at the same time, the purchase of consumers is also highly concentrated on the brand, which is the golden period to strengthen brand building for clothing brands.

Experience marketing, selling clothing is selling atmosphere. Terminal is the last link and the most critical link in the apparel industry chain.

The current terminal is not only a place to provide commodity trading, but an important stage for displaying the brand. It is also the best marketing platform for improving sales.

At present, more and more brands focus on the display and atmosphere of the store, and improve the atmosphere of the store through the use of different props, lights and models.

Stores are increasingly becoming a thriving marketing stage, and the pformation of stores to theatres is based on changes in consumer habits.

With the advent of the information explosion era, consumer loyalty to brands has gradually decreased.

According to the survey, 68% of the consumer behavior is impulse buying. Most purchase decisions are finalized at the terminal, and only 5% of the shoppers are loyal to a single brand.

Consumers usually do not shop with the idea of choosing only one brand. Instead, they form two or three brands in the brain through various information filtering. Even so, they may change instantly in the face of multifarious terminal stores.

Why should F1 cars be put on clothing stores?

What's the connection between cars and clothes?

Fruit is placed in the window to convey fresh clothes to the public market.

Through the ingenious setting of these props, attracting consumers' eyeballs and gathering the popularity of stores.

Therefore, brand must thoroughly study consumer shopping behavior and shopping psychology, and increase brand influence through brand experience.

Neiman Marcus is one of the most high-end clothing chain stores favored by American clothing consumers.

In the United States, the Neiman Marcus prize, which is the same name as the brand, is the international fashion award which is the same as Oscar.

Marcus's view is that the difference between successful business and bad business is that if you sell more than the customer's purchasing power, then you make a bad deal, and if you do not sell him something that is good enough for him, then you also make a bad deal.

For example, selling a diamond worth 7500 dollars to a customer who can pay 22 thousand and 500 dollars is a bad deal.

In Neiman Marcus store, there are 50 thousand minen coats priced at $50 and a skirt worth $50.

"We sell the best and most expensive products to those who can afford it, while also selling carefully selected, good quality products to other classes at moderate prices."

Once, Marcus, chairman of Neiman, personally received a female customer who wanted to buy a mink coat. "Since no salesperson is present, why don't you give me the sales commission as a discount?"

Asked the woman customer.

"You have been given preferential treatment because the highest paid salesperson in our shop is dedicated to serving you. This person knows more about fur than anyone in any area, so you will not spend more than a penny on this garment.

Neither you nor anyone else can buy this dress at a lower price.

The retail giant began to "capture" the trust and goodwill of consumers from words and details, and successfully captured their dollars.

There are no products that can not be sold, but we do not recommend suitable products to customers.

In addition to thorough knowledge of products and clothing, a professional sales consultant should also study the shopping psychology of different consumers, and do some research on proper marketing for different customers and different sales stages.

Speech technology is a study that must be studied in clothing sales. When paying attention to buyers, we should not ignore the buyers around them, because they also play a crucial role in buying buyers.

A brand is made up of all the impressions of the brand, including the style of the product, the appeal of the advertisement, the atmosphere of the store, the tone of the guide, etc.

The depression period is the golden period for the clothing brand to lay a solid foundation for training, and also the best period for the brand to catch up with its competitors. The core of the competition in modern social development is the speed of action.

Therefore, to maintain the due "greed", spring is only a practitioner of constant action.