Integrated Online And Offline Integration Of BELLE To Deal With Online Shopping Impact

< p > February 25th, according to Hongkong's report, the mainland's largest female a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > retailer BELLE announced the annual performance of the net profit is expected to be released the day before yesterday, but despite more than 1000 sales outlets during the year, sales fell slightly. BELLE chief executive Sheng Bai Jiao acknowledged yesterday that the slowdown in sales growth was a structural problem and could not be solved in a year or so. But he also changed the tune of online shopping. He said he had to admit that online shopping had a great impact on offline sales. In view of this, BELLE will focus on the integration of online and offline integration in the future, and said it is discussing the possibility of cooperation with Tencent and other advanced Internet Co. BELLE's share price rose 5.9% to 9.32 yuan yesterday. < /p >
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< p > Sheng Bai Jiao said that in the past, he studied more online shopping cases in Europe and America, so he thought that online shopping had limited impact on offline businesses. But after further research last year, he found that China and Europe and the United States are quite different. The most important difference is that China is the most important production base for all consumer goods. China's strong manufacturing capability creates completely different supply chain conditions for online sales, and the cost and convenience of Chinese sellers are much better than that of Europe and the United States. < /p >
< p > UBS analyst Liang Yuchang has done BELLE and online cottage < a href= "//www.sjfzxm.com/news/index_s.asp" > brand < /a > shoes comparison earlier. 95% of investors can not tell which brand is the brand after they finish reading the report. A BELLE Lok shoe sells for 678 yuan in a retail store, while the Tmall shoe brand of the Tmall brand sells for 105 yuan. The latter price is only 15% of BELLE, but the surface texture is not the same. Instead, the BELLE shoes are lined with cotton cloth and the leather lining is made of genuine leather. < /p >
< p > however, BELLE also does not easily bow to online shopping. Sheng Bai Jiao pointed out that in the future BELLE's Internet strategy will focus on mobile platforms, develop online offline integration, and ultimately achieve full channel operation. In the near future, the company will first upgrade the I.T technology platform, because the largest part of the investment in software, the related capital expenditure is not large. Sheng Bai Jiao also mentioned that he is considering cooperation with the advanced Internet Co, because new businesses will develop only on their own ability. As for the specific cooperation with which company, he is still under discussion, but the company and Tencent have been in touch with each other for a long time. He also mentioned that he would consider creating a new online footwear brand. < /p >
< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > BELLE < /a > footwear business grew 2% year-on-year in the same store last year, and the same store target in 2014 was the same as that of last year. Sheng Bai pepper refers to the same store sales data that has not reached the standard since the beginning of this year. < /p >