Quanzhou Children'S Clothing "Fast Fashion" Era Is Coming

< p > < < a href= > //www.sjfzxm.com/news/index_h.asp > fast fashion > /a > I am very sure that high quality parity and fast fashion children's one-stop shopping platform will certainly be great in the future.

Recently, JJLKIDS's 2014 season's spring and summer orders will be over. This is the message from Chen Binggao, a deputy general manager of JJLKIDS Ji Ji, from a Guangxi franchisee.

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< p > in fact, the "fast fashion" business model has long been sought after by many local adults, such as a target= "_blank" href= "//www.sjfzxm.com/" and "clothing /a" brand.

Nowadays, in all kinds of children's wear brands, the concept of "fast fashion" has been mentioned more and more. The local children's wear industry will set off a "fast fashion" craze.

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< p > < strong > children's clothing "fast fashion" era is coming < /strong > /p >

During the week after the end of the 2014 spring and summer order in P, JJLKIDS, Chen Binggao received quite a lot of text messages and phone calls.

"Everyone's recognition of JJLKIDS's" fast fashion "positioning is beyond my imagination. We have always advocated" fast fashion ". With the improvement of brand accumulation and supply chain management in recent years, we are closer to" fast fashion ".

Chen Binggao introduced that in order to adapt to the market changes, JJLKIDS season music will change the pattern of simple design, single style and lack of color for children's clothing industry.

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< p > in fact, the JJLKIDS season's fast fashion is to give consumers the most expensive experience at the top, and to attract public attention with parity and fast fashion. All this can be seen from the March national distribution review conference.

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< p > different from the traditional ordering system developed by the enterprise in the first half of the year when the product was put on the shelves, the distribution system is considered to be the precondition for the implementation of the strategy of "fast fashion".

Compared with the traditional ordering mode, it is difficult to grasp the fashion trend. The distribution system is based on the change of the fashion trend, and is developed by the brand enterprise in the shortest period before the goods are put on the shelves, and is quickly distributed to the dealer.

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< p > reporter has learned that the development of "fast fashion" also includes Quanzhou Sheng Ke < a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > Clothing Co., Ltd.

Wang Zhaoyang, manager of the planning department of the company, said that their "fast fashion" mode is different from the traditional "fast fashion".

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< p > "our brand" Jamie bear "will adjust its business mode and mode in the condition of maintaining the product's design style and culture.

Product categories will increase, new products will be updated more quickly, and the speed of distribution will increase.

While doing good shoes and clothing, we will gradually increase stationery, toys, schoolbags and other animation extension products.

We hope to build children's clothing stores by expanding the breadth and breadth of products to provide more value-added services for consumers.

Wang Zhaoyang told reporters this.

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< p > in Wang Zhaoyang's view, the pure fast fashion brand is just a collection store of all kinds of popular styles, and has no own brand style at all. The style and style of the Jemi bear are based on the brand "bear culture", and "through the unique brand design style to lead the children in the fashion trend."

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< p > in fact, as early as last year, the local children's products industry was involved in the "fast fashion" field. This year, the concept of children's clothing industry has been increasing. Many children's clothing enterprises have set foot on the road to create "fast fashion" brand. In the view of many enterprises, the "fast fashion" era of children's clothing industry has arrived.

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< p > < strong > create fast response supply chain < /strong > < /p >

< p > in the view of the industry, it is necessary to have a real sense of fast fashion "a href=" //www.sjfzxm.com/news/index_f.asp "> children's wear < /a > should have many conditions.

Such links as chain of reaction, buyers, logistics, supporting factories and so on. Once a child's clothing enterprise does not have a certain link, it will lead to the delay of the time of product listing, thereby losing market opportunities and conflicts with the various stakeholders.

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< p > "distribution is made from stock, which requires very fast response to production, and many enterprises do not have quick response and production capability."

A sales director of children's shoes hit the nail on the head.

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< p > for this reason, JJLKIDS Ji Ji Le has removed the traditional provincial agents, directly according to the franchisee store level of each dealer, according to the regional distribution standard, the quantity and style of the goods, so that the whole inventory management process reduces the intermediate links of the agent channel, each terminal node corresponds directly to the head office, and accelerates the response of the head office to the market changes.

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< p > "like the fast fashion of UNIQLO is reflected in its response to the overall market, if we will cool down 10 degrees tomorrow, in today's UNIQLO store, we can find some cotton clothes that promote the pricing. This system that responds to the market changes requires that the business and brand channels should be flattened."

Insiders told reporters this.

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"P >" JJLKIDS Ji Ji music is also working hard. Our provincial agents only have the right to execute the management. According to the unified product display supervision, promotion plan and later terminal maintenance development, he only assists the head office to manage the authority, and its responsibilities are more similar to those of the sub company.

Only in this way can it be possible to synchronously grasp the sale and inventory of retail terminals from the retail terminal to the relevant departments and personnel of the headquarters, producers and raw materials.

Chen Binggao introduced.

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< p > for many enterprises to take the way of distribution instead of ordering, Wang Zhaoyang also put forward his own view. "The mode of distribution system is based on the strong market feedback mechanism and purchasing power of the company, and the popularity of the products often depends on the buyer's personal vision. The traditional ordering system is a bottom-up order mode, which is a market trend formed by collecting market information of various stores, and to a certain extent, the market positioning is more accurate.

There are advantages and disadvantages in the two ordering modes, and enterprises can choose which way to adopt according to their actual conditions.

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< p > fast fashion puts forward higher requirements for the supply chain reaction of enterprises.

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< p > < strong > the product style is updated rapidly, < /strong > < /p >

< p > more styles and quicker updates are the characteristics of "fast fashion" mode, and this characteristic is increasingly sought after by local children's clothing enterprises.

The "fast fashion" brand of the main clothing companies, whether H&M, ZARA or GAP, has been involved in children's wear. "Fast fashion" is a trend.

Insiders said.

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< p > "this is determined by people's changing consumption concepts and consumption patterns."

The industry insiders told reporters that the active children's clothing market is related to the consumption concept of the "post-80s" parents. These young parents have higher educational level and income level, strong purchasing power, and a new consumption concept. Children's clothing stores have long-lasting renewal, which is a very important point to attract these customers.

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< p > it is understood that if the garment industry wants to follow the "fast fashion" route, there will be four hundred or five hundred new products in spring and summer each year, and three hundred or four hundred new styles in autumn and winter. It is necessary to ensure that almost every week there are new styles to meet with consumers.

Therefore, the product style renewal and quality assurance to the maximum extent satisfy consumers, become a key to test the brand of children's clothing into "fast fashion".

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< p > according to Chen Binggao, in order to achieve the above requirements, JJLKIDS Ji Ji music, in addition to selecting high-quality fabrics for children, also adopts a high-end design that accords with the posture of Asian children. The style covers almost all kinds of leisure, outdoor activities, sports and Shi Shangfeng. In the depth of products, it even tries to develop some baby products.

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< p > "children grow fast, the size of children's clothing varies greatly, and the number of SKU (inventory entry and exit measurement units) is also large. Many children's < a target=" _blank "href=" //www.sjfzxm.com/ "> clothes < /a > bought this year, and can not be worn next year. According to these characteristics, children's clothing has the conditions for fast fashion.

Wang Yongjin, vice president of the school of clothing art and engineering, Beijing Institute Of Fashion Technology, believes that in the process of creating "fast fashion" brand, children's clothing enterprises should pay attention to the difference between adult clothing brands and the unique styles and colors of quasi children's clothing products.

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