BELLE Acquisition Of Domestic Leisure Shoes Enterprises

< p > summed up the bottleneck of development of China's < a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a >, which are three bottlenecks of category bottlenecks, channel bottlenecks and management bottlenecks. At present, the Chinese market has entered the commodity surplus period, and the retail consumption market has slowed down. In the course of over 20 years of operation, BELLE has made the category of women's shoes into core categories, especially in the middle and high grade women's shoes market. BELLE's market share is far ahead. But from BELLE's business data, BELLE's continued growth also faces challenges. In 2012, BELLE's sales increased by 13.5% over the same period last year, and its operating profit increased by 2.6%, the slowest year in nearly 5 years. In the first half of 2013, BELLE's sales increased by 11.25%, and net profit declined for the first time, down 3.35%. < /p >
< p > > a href= "http://sjfzxm.com/news/index_x.asp" > BELLE group < /a > CEO Sheng Bai Jiao has a wonderful exposition for enterprises to spend the winter. He said: Northeast China can not grow land in winter, freezing cold, but farmers will dig the canal to repair the reservoir, which contains people's expectation for spring next year. Doing business is the same reason. In winter, we should think about spring. In 2012, the self created brand 15MINS was set up, with the layout of fast fashion women shoes category, cutting into the low-end market. In 2013, the Baroque and the acquisition of dragon haute world, the layout of women's wear and casual shoes, for BELLE, can widen the category structure and break the bottleneck of category. < /p >
< p > BELLE has become the largest retailer in shoes and clothing industry when most brands are still calling wholesale and retail and wholesale to retail. Many people know that BELLE has 18000 stores, but has not noticed that some of these 18000 stores are transformed by buying other shoes and clothing channels. Many friends are familiar with the advertising bombing of shoes and clothing enterprises, and then develop the market through channels. However, throughout the history of BELLE's growth in the past 20 years, there are few advertisements. These are the differences between BELLE and many shoe and clothing enterprises. Compared with marketing oriented enterprises, the products of thousands of shops in more than 300 cities are the best advertisement of BELLE. Strong retail power is the guarantee for BELLE brand success. < /p >
The development of BELLE P has gone through three stages. The first stage, about 08 years ago, came from scratch and went online. At that time, BELLE was a little bit of the nature of gambling. When the fake products flooded the Internet, BELLE used legal weapons to prosecute bad businesses, and established its own online sales channels. The second stage began at the end of 2010, and entered the network retail business on a large scale, and transferred from its vertical category to < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > comprehensive platform level. At this point, the identity of the electricity supplier has changed from challenger to revolutionist, and there is a great potential for the nationwide electricity supplier. Many traditional enterprises have launched the electricity supplier. At the beginning, BELLE was willing to cooperate with Yao point 100. As a result, 100 of Daphne finally chose Daphne. The products of excellent purchase network are expanding, and BELLE's own category and agent category extend to third party brand clothing, footwear, bags and other categories. In 2012, BELLE's electricity supplier sales exceeded 1 billion yuan, the platform influence operation index exceeded the two platforms, such as Yue Tao, Hao Le, and so on, to achieve the goal of online retail defense. The third stage is the integration of layout, online and offline. According to CEO, Zhang Xuejun, revealed that when BELLE was first established, BELLE had conceived the integration of online and offline inventory information, but was unable to carry out the system under the restriction of the IT system. At present, BELLE's IT team is revamping its IT system to facilitate the establishment of integrated business forms. < /p >
After P, he received a phone call from a friend in Shandong. He said that some of the shoes and clothes owners had "intuition and lack of sense of direction" in the background of closing shop and business slump. It seemed that the left and right suddenly were all obstacles. Autumn comes and summer goes, winter goes to spring, and cold and warm begin again and again. The helmsman must have the heart to dare to start again. Expecting BELLE to start again can give you some inspiration. < /p >