Luxury Goods Become More Cautious And Low-Key Brands Are More Popular.

James Roy, a senior analyst at China market research firm, said, "many companies like P have declined this year.

Many a href= "//www.sjfzxm.com/news/index_c.asp" > luxury goods < /a > consumers are beginning to stay away from high-profile brands, such as "a href=" //www.sjfzxm.com/news/index_c.asp "Gucci /a" (Gucci) or Louis Weedon, instead of those products that are more low-key and conspicuous, with less brand marks.

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Franklin Yao, chief executive officer of Smith Street Solutions consulting company in Shanghai, said, "Prada offers a low-key alternative to LV and Gucci at the consumer choice level."

Analysts expect Prada's earnings to continue to rise for five consecutive years next year, with the growth rate of 50% higher than that of Be Louis Weedon and boboley.

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< p > and Prada's low profile in appearance is also Bottega Veneta.

The a href= "//www.sjfzxm.com/news/index_c.asp" > Bao butterfly home "/a" has become more and more popular in China. The natural cowhide material and the strict manual weaving method are the most special. The most special thing is that the whole handbag can not see a LOGO from top to bottom.

A brand handbag with a height of 35 centimeters is priced up to 20 thousand to 30 thousand yuan, and the price exceeds the brand name of "rotten Street".

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Less than P, Gucci and Louis Weedon have recently changed their strategies to shift from trademark products to more upscale leather handbags.

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< p > but one thing to note is that the phenomenon of high-profile luxury disgrace is obvious in big cities such as Shanghai and Beijing, but the bright trademark is still very popular in the vast inland cities of China.

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< p > "what we are witnessing is a change in consumption habits rather than a desire to buy luxury goods."

Rhodes, managing director and vice president of Ruder Finn Asia, public relations and market research firm, wrote in an e-mail.

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< p > "we see that luxury consumers are turning from externalized demand such as displaying wealth labels to internalized demand, such as buying luxury goods to reward themselves and enjoy the process of buying."

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