Low Discount Is A Win-Win For Businesses And Consumers.

< p > a windbreaker with a price tag of 769 yuan. Ms. Wang bought it for over 300 yuan.

In addition, she spent 99 yuan on a short sleeved T-shirt at the original price of 249 yuan.

The calculation is almost equal to 60 percent off.

"51 shopping centers are doing activities, but women's clothing brands, especially Akimizu Ito, brother, these brands are not many discount, occasionally hit 20 percent off is already very good.

The new product is a discount.

More than 700 yuan windbreaker bought, my daughter often change < a href= "//www.sjfzxm.com/news/index_c.asp" > dress < /a >, at most can wear one or two months, it is not cost-effective.

Since shopping mall opened the first women's wear brand discount shop, Ms. Wang has become accustomed to buying clothes for her children at discount stores.

"Buying brand clothes for children is mainly about the quality of the clothes and the appropriateness of their dress. Whether it is new or not, is of no significance."

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< p > strong > ultra low discount can also buy branded goods < /strong > /p >

< p > with the price rising, the price of clothing brand is also rising year after year. For many wage earners, the price of five hundred or six hundred yuan or even thousand yuan can hardly bear long-term consumption.

As a result, more and more brand advocates began to turn their attention to a more affordable brand discount store.

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< p > in the mall of a larger brand discount shop, the reporter saw that it was like a small shopping mall, and the famous clothing brands such as tricolor, Akimizu Ito and seashell were set up exclusive discount area.

Each brand is differentiated according to the discount intensity, and the wall discount ranges from 80 percent off to 20 percent off.

The lower the discount shelf, the less the number of goods in stock.

The price of some of the products in the exclusive price area is even lower than that.

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< p > "the same piece < a href=" //www.sjfzxm.com/news/index_c.asp "> dress < /a >, the price of the new style is 700 yuan, after the discount is only two hundred or three hundred yuan, a T-shirt that can only wear a season, spend 200 yuan more is a little extravagance, but hundred yuan up and down I still can accept.

After all, brand quality is superior to other brands.

One Chiang Kai Shek, who is choosing clothes for spring outing, said that her monthly salary was only about 2000 yuan, and she would not spend more than 700 yuan on buying the clothing of the price.

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< p > while another American foreign businessman swept the goods in the three color discount area.

In less than ten minutes, five or six clothes have been selected for checkout.

"It only costs US $more than 100 to add up. In the US, 100 dollars is probably enough to buy a dress with a price tag."

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< p > according to salesmen, sometimes there will be new sales for the season, but most of them are broken codes, and the prices are basically between 6 and 20 percent off. Some young people specially go to the store to "clean up" these new products.

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< p > strong > discount shop is a win-win situation between merchants and consumers. < /strong > < /p >

The sales of < p > < < a href= > //www.sjfzxm.com/news/index_c.asp > > discount shop < /a > are better than the sales of the price stores. For the entity stores and counters, in order to guarantee the brand image and price positioning, most of the products in the past season must be returned to the warehouse, and some of the counters will also reduce the sales of the off-season products, but the discount intensity is generally limited, and 40 percent off is the limit.

On the one hand, the entrance fees and labor costs of shopping malls are high. On the other hand, they are also aimed at maintaining brand image.

In particular, when buying a new old customer, they will be sold at a discount of 3 to 50 percent off after three months' sight, which will seriously hurt consumers' enthusiasm to buy.

Therefore, the existence of brand discount stores is just to solve the problem of inventory clearance.

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The target group of P and discount stores must be different.

"For the consumers who like to chase the trend and have economic strength, the limited edition collection is much more meaningful than the product value itself, and for the low end consumers, the quality of the products that are guaranteed through the season can also give them satisfaction."

Mr Wu believes that the existence of discount stores is a win-win way for both businesses and consumers.

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< p > < strong > cheap and hard to find beauty. "Taobao" has a knack. < /strong > /p >

< p > however, with the rapid growth of the clothing brand discount stores in the market, it will inevitably cause a certain impact on the physical stores and counters.

On the other hand, the development of the network platform has also brought some pressure to the entity discount stores.

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"P >" but "Taobao" is also available.

Generally speaking, when the season is the most new product and the size is relatively complete, it is easy to clean up the new products that have just come off the shelves. When choosing the favorite style and being told that there is no size, you can ask the salesperson to help you look for it again, or to pfer the goods from the warehouse or other stores. Chances are that there will be an unexpected surprise.

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