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Zhengzhou Strides Forward From Women'S Trousers To Women'S Wear Serialization

2013/9/6 23:02:00 103

Women'S ClothingClothingBrand

"P" Zhengzhou trousers industry is undergoing a difficult change, changing the business structure of the industry, from a girl's pants to a series of women's clothes.

But the vivid practice that it paid for the pformation and upgrading of Zhengzhou industry is enough to bring people deep thinking.

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< p > > a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > industry is a fashion industry. From women's trousers to women's clothing serialization, it is not only beneficial to strengthen Zhengzhou clothing's "regional business card", but also to enhance Zhengzhou's openness and fashion.

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< p > the industry believes that for the well-established Zhengzhou trousers enterprises, exploring the serialization development has advantaged advantages, the most important of which is channel resources.

A stable brand channel not only won fame and influence for Zhengzhou women's trousers, but also laid a good foundation for customers to recognize Zhengzhou women's wear, making women's wear more effective.

But at the same time, we are faced with many tests on the way of serialization.

At the beginning of the test, many garment enterprises chose OEM production and design outsourcing.

Many people in the industry believe that Zhengzhou women's trousers should be changed into women's clothing. They must go through the running in period.

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< p > compared with the coastal developed cities, Zhengzhou is not a fashionable and fashionable city, which is incongenitally deficient for the development of women's clothing market.

Taking a look at the domestic women's wear market, with many years of deep ploughing, there are many women's clothing schools with regional characteristics, such as Hangzhou, Shanghai, Han and Beijing.

In the fierce competition of "the former wolf and the tiger", Zhengzhou trousers industry should not only dance with all kinds of schools, but also snatch "cake".

The industry believes that in the early days of pformation, Zhengzhou women's pants enterprises must find another way to quickly find a path suitable for their own development.

At present, many enterprises are practicing the "fast fashion" style of women's clothing, which is a shortcut to quickly seize the market.

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< p > the development of any industry is inseparable from the strong support of the external environment.

This piece of land rooted in the Zhengzhou trousers industry is undergoing tremendous changes.

With the construction of the first comprehensive airport experimentation area in the first airport economic development area in Zhengzhou, the construction of the comprehensive experimentation area in the airport of Zhengzhou has been widely set sail. Many talents, information, funds and other factors are coming. The speed of communication between the world and the world is speeding up, and the distribution of logistics and fashion information is fast.

For Zhengzhou trousers enterprises, the information gap between coastal enterprises and coastal enterprises will be greatly reduced, and they will also enjoy many conveniences in aviation logistics, external exports and industrial upgrading.

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< p > there is a famous smile curve theory in the industry: a curve with a smile mouth and two ends facing upward. In the industrial chain, the added value is more reflected in both ends -- Design and sales, while the middle manufacturing industry has the lowest added value.

Many professionals pointed out that at present, Zhengzhou women's trousers are still at the bottom of the smiling mouth type in the process of serialization, and have just taken the first step of pformation.

Zhengzhou women's trousers only get on the "fashion women's" express train, and related to cultural creativity, fashion industry and other words, the added value of their products can rise.

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