China Will Become A New Field Of International Luxury Development.

< p > China is becoming a new consumerist country in the world and becoming a new field of international luxury development.

Luxury goods are selling well in China. The biggest beneficiaries are producers, the biggest victims are consumers, and Chinese consumers need reason.

< /p >

P, Chanel, Hermes, and many other luxury goods giants are breaking the global unified mode of products, tailored for the Chinese people with "Chinese personality" products.

Is it because of the huge consumption demand in the Chinese market? Yes, it is not.

< /p >

< p > take Hermes package as an example. As a luxury brand, consumers purchase it because of its rarity. However, in China, there are not many people who use this brand package.

In other words, Hermes in China is a luxury from price, but it has become popular from its attributes.

This is also the paradox facing Hermes's expansion in the Chinese market: to sell the luxury price and keep it "rare".

This forces these suppliers to work hard in terms of "personalization and differentiation".

< /p >

In order to boost domestic consumption, the Chinese government has raised the minimum wage level so that people can have more money, while relaxing the control of interest rates, so that household savers can get better returns. < p >

The government tilted the tax and land preferential policies to industries catering to consumer demand such as food and automobiles, while heavy industries such as steelmaking and shipbuilding and other overcapacity industries no longer enjoyed these preferential policies.

< /p >

< p > Korea SK Group signed an agreement of 160 million US dollars (RMB 980 million yuan) this month to establish a joint venture to produce electric vehicle batteries in Beijing.

The group spokesman said that most of the SK group's projects in China are aimed at Chinese consumers instead of exporting to other countries, so the SK group will benefit from China's new growth model.

< /p >

< p > the slowdown in China's economic growth is particularly difficult for commodity producers, who are the biggest beneficiaries of China's economic boom.

Palm plantation owner Hito Ruth's farm covers an area of 250 thousand square meters. He has to reduce the number of workers from 12 to 6, and postpone fertilizing fields and repairing trucks.

He said, "I have to be very frugal, and have given up the idea of buying a new motorcycle or car."

< /p >

China's contribution to global economic activity will be 13% this year, compared to 5% in 2006.

Therefore, even if the economy slows down, China's influence on the world will remain important.

A more serious downturn in China's economy will have a profound impact on the rest of the world.

One of the risks is that Chinese companies unwilling to lay off staff will be forced to reduce the number of employees, which will not only affect domestic consumption, but also weaken China's goal of pforming the consumer economy.

< /p >

Observers P warned that China's economic pformation is at an early stage, and investment growth continues to guide China's economy.

It may take years to rebalance the economy based on consumption.

< /p >

< p > however, Asia's largest a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > retailers, Japan express company said that Chinese consumers still have strong demand for UNIQLO a target= "_blank" href= "_blank" and "brand clothing".

This leisure "a target=" _blank "href=" //www.sjfzxm.com/ "dress" /a "chain brand is stepping up the pace of opening new stores in China.

Auto sales are still strong, with a total sales of 10 million 700 thousand vehicles in the Chinese market in the first half of this year.

Car sales in China will remain strong in the second half of the year, according to car manufacturers.

< /p >

Besides P, Chinese people are still spending abroad.

China's overseas trips reached 83 million in 2012, two times that of 2007.

This is one reason why Thailand is expanding its three airports.

In Australia, the weakness of commodity exports pushed the Australian dollar to 15% lower than the US dollar, and foreign tourists' visit to Australia appeared to be cheaper. This stimulated the growth of tourism in the country.

As of the end of May this year, China's number of visitors to Australia reached 334 thousand, an increase of 19% over the same period last year.

< /p >