The Future Development Of Chinese Footwear Industry

< p > "we have participated in the top ten awards for three years. Every session will give us a lot of innovation." when the reporter interviewed the general manager of a Fujian a target= "_blank" href= "//www.sjfzxm.com/" and "shoes /a" company, he said that strong media information and promotion for three months is the biggest reason why we favor the top ten awards.

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< p > nowadays, marketing is no longer a new word for enterprises. It is important to adopt what kind of marketing method to win.

In recent years, China's traditional manufacturing industry has generally encountered the "cold winter" of foreign trade, and the domestic footwear industry is no exception: gradually losing the comparative advantage of labor force, RMB appreciation and international economic recession, and the order volume from abroad is shrinking or fluctuating.

A series of crises affect the development of shoe enterprises.

If the enterprise still lingers in the most traditional way of marketing, then it is really dangerous.

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< p > the change of marketing mode is closely related to the brand building of an enterprise.

The higher the awareness of the brand market, the easier it will be for the shoe companies to expand their channels and terminal marketing.

For example, when the Adidas brand entered the Chinese market, it made a long-term strategic plan to seize the commanding height of the brand and expand to the two or three line market.

And domestic brands will have a comprehensive market strength through brand marketing promotion after gaining a firm foothold in the first two or three line market and occupying considerable market share.

Again, Lining is mainly in the two tier cities, while Anta and Jordan are attacking the three tier cities.

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< p > we know that without market there is no enterprise, and the market is the basis for the survival of enterprises. Besides, under the economic crisis, the market is more important. So in the economic crisis, enterprises must first start from marketing, maintain the market and keep their customers in order to survive and develop better.

As for the choice of marketing methods, they are the commonplace topics of bosses. They often show or ignore or discourage them.

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< p > the six ten best selection activities of the finished shoes have been highly concerned by experts, scholars, enterprises and mainstream media. Every session has refined the essence of the past, gathered the innovative viewpoints of experts and famous entrepreneurs in the industry, followed the principle of fairness, fairness and openness, advocated the participation of industry participants, and shared the honor of the industry's leaders with the industry's upstream and downstream enterprises.

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< p > 2012-2013, the ten best selection of Chinese footwear industry has been officially launched. Since the date of registration, thousands of enterprises have been attracted to participate in the registration, including < a target= "_blank" href= "//www.sjfzxm.com/" > shoes machine "/a", shoe materials, shoes accessories and other upstream industries and downstream well-known footwear enterprises.

According to the organizers, the deadline for registration is July 10th, and will enter the most intense 50 strong voting competition. Next, it will be the peak stage of the activity, that is, the review stage, the expert evaluation stage and the awards ceremony.

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< p > besides, this year's event awards include ten prestigious men, ten top men's shoes, ten best women's shoes, top ten casual shoes, top ten sneakers, ten best outdoor shoes, top ten shoes, ten best fashion brands, ten most influential brands, ten top shoemaking equipment suppliers, ten top shoemaking materials suppliers, and ten top most popular footwear service institutions 12 awards.

It is an everlasting topic to create heroes in the current era. In this ten best selection, we will show the most vividly and let us take a pulse of the future development of China's footwear industry.

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