Zhejiang Textile Enterprises Rely On Quality To Win The Market.

< p > recently, in the workshop of Zhejiang true love fashion home limited, several workers are laying electrical wiring, because the factory is going to have a new batch of equipment, so first pform the power grid to meet the operation needs of the equipment.

It is understood that the company has just invested $34 million to buy a number of high-end ironing machines, printing machines, etc. < a href= "//www.sjfzxm.com/news/index_c.asp" > woolen spinning equipment < /a >, at present, the machine is in place, is in the installation stage.

"We expect that in the three quarter, the capacity of enterprises will increase significantly and the quality stability will be greatly improved."

Chen Shiping, marketing director of Zhejiang true love fashion home limited, said.

At present, the output value of the company is flat compared with the same period last year.

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< p > true love fashion home Limited is the epitome of our city's "a target=" _blank "href=" //www.sjfzxm.com/ "textile" /a "industry.

From 1 to April this year, our city exported 5355 batches of textiles, amounting to US $170 million, representing an increase of 28.9%, 9% and 8.4% compared with the same period last year.

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< p > at present, the whole domestic < a href= "//www.sjfzxm.com/news/" > textile industry < /a > is facing more and more unfavorable factors, labor employment price rigidity rises, and domestic and foreign price spreads remain high.

Under the background of "internal and external troubles", many textile enterprises in our city firmly believe that "the more difficult period is, the more development period is; the more tightening period, the more chance period" is the reason, and actively seek pformation.

While eliminating a large number of backward and low-grade production capacity, many enterprises have made breakthroughs in new materials, new technologies, new designs and brand reengineering.

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< p > < strong > quality stability makes profits higher than peers < /strong > < /p >

< p > "good equipment plus good management is equal to stable quality, while stable quality means better profits."

Chen Shiping told reporters that the price of real love blankets is 10% to 15% higher than that of peers.

The new flannel product developed by the company is 7% to 10% higher than the original coral fleece price.

Reporters in the company's factory area to see, the automation of each process is very high, one person can manage more than ten equipment.

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< p > "a new R & D center will be set up here to intensify the research and development of new products."

Chen Shiping said that compared with the a href= "//www.sjfzxm.com" > wool textile industry < /a > gathering area in Jiangsu and Changshu, Zhejiang true love fashion home limited belongs to the whole industry chain enterprise. It attaches great importance to the R & D and marketing of products. At present, more than 80% of its products are exported to the United States, Japan, Russia, the European Union, South Africa and other countries and regions, and the goal of the enterprise is to be "the world carpet industry king".

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< p > May 15th, the engineer of the textile and light administration of Jinhua entry exit inspection and Quarantine Bureau went to the workshop with the head of the enterprise to discuss the quality and standards of the products, and listened to the difficulties encountered by the enterprises in the process of pformation and upgrading, and in the process of opening up foreign markets.

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< p > because of the large variety of textile products and the large number of exporting countries, different countries have different requirements for products, which requires the enterprises to grasp the situation in detail.

However, the survey shows that industry and trade enterprises have relatively good mastery of laws and regulations, while pure processing enterprises are relatively poor.

Therefore, the inspection and quarantine departments need to provide information for enterprises in time to help enterprises avoid trade barriers and reduce the risk of being returned overseas.

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< p > "the more scale and management standards of enterprises, the more we feel relieved."

According to the staff of Jinhua entry exit inspection and Quarantine Bureau, Zhejiang true love fashion home Limited is a kind of entry-exit inspection and quarantine enterprise, enjoying various convenience policies, such as the lower sampling rate, the cost of inspection and quarantine, and the cost of time. Priority measures can be taken to facilitate direct access, green channel, paperless inspection and so on.

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< p > < strong > enterprise order pfer contains opportunities < /strong > < /p >.

< p > a href= "//www.sjfzxm.com" > textile > /a > labor intensive industries. In the current period of rising labor costs, compared with Southeast Asia and other countries, there is no price advantage, and some orders have been pferred to these countries.

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< p > in textile and < a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > processing area, China is most competitive with the garment processing industry in Southeast Asian countries.

At the Canton Fair, which was not long ago, the textile export enterprises in our city reflected that, like the inquiry salon, the overseas buyers asked for the price with the styling chart, and then compared with the producers in Southeast Asia after knowing the bottom line of the price of Chinese manufacturers, and finally the number of actual orders that Chinese enterprises obtained was very few.

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< p > in the process of the rise of the textile industry in Southeast Asia, backward facilities, unbalanced industrial chains and low quality of industrial workers are the main factors restricting their development, which makes our product quality dominate.

The lack of surface and accessories makes it difficult to meet the rapid development of textile processing industry. The huge demand gap also provides market opportunities for China's upstream products.

Take Vietnam as an example, because Vietnam's own surface and accessories processing industry is not developed, more than 80% of its surface and accessories need to be imported from abroad, especially in the field of jeans that require higher finishing technology.

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< p > Zhejiang golden shuttle Textile Co., Ltd. has just participated in the 2013 International Exhibition of fabric accessories in Hu Zhiming, Vietnam.

"The Vietnamese market is still worth developing," said the head of the company's business department. "Now the European and American orders are pferred to Vietnam and other Southeast Asian countries. Because the local printing and dyeing technology is relatively backward, it gives us the opportunity to export cowboy fabrics."

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< p > in recent two years, Zhejiang's "a href=" //www.sjfzxm.com "Jin Sha textile" /a Co., Ltd. has maintained steady growth in Vietnam and other Southeast Asian countries.

"In the past few years, we have not many customers in Southeast Asia, and all through the local wholesalers to contact, relatively passive.

As the volume of business in the area increases, we decided to visit Vietnam this year and get to know downstream customers directly.

The head of the company's business department said.

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< p > Zhejiang true love fashion home Limited is now developing a new mode of "overseas direct sales department + overseas agent" after adopting the traditional overseas agent mode.

At present, the company has established trade institutions in Dubai and Chile respectively.

These two trading houses have large warehouses, which can directly serve local wholesalers, save time and cost of orders, pportation, and so on, allowing the company's products to directly face foreign customers, and have achieved good results.

This year, true love fashion house Co., Ltd. is ready to increase the promotion of this model, focusing on developing markets in Southeast Asia, South America and so on.

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