Interpretation Of Jordan'S Dispute: If It Is Not Registered In China, It Is Difficult To Win The Lawsuit.

< p > April 30th, 3 days ago, the second intermediate people's Court of Shanghai tried to hear the former US basketball superstar "flying man" Michael Jordan (hereinafter referred to as "Jordan") complained to Jordan sports Limited by Share Ltd (hereinafter referred to as "Jordan sports"), the reporter revealed that if Jordan did not register at the Trademark Office of China, it would be difficult for him to win the lawsuit.

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< p > Jordan sports headquarters is located in Jinjiang, Fujian.

In November 25, 2011, the China Securities Regulatory Commission issued the audit committee to examine and approve the application of Jordan sports initial public offering, and the company was allowed to issue and issue on the Shanghai stock exchange.

However, in 2012, Jordan announced that he filed a lawsuit against a Chinese court, accusing Jordan of abusing his name and image without authorization.

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< p > the second middle school of Shanghai accepted the case in March last year.

Owing to the infringement of the right to name, Jordan sports's IP0 listing was suspended.

In the trial, Jordan's lawyer said that the amount of claims increased from 4 yuan to 114 yuan.

The move is also considered a response to Jordan's claim of $8 million in counterclaim against Quanzhou by Jordan.

Should Jordan return the claim for his portrait right? Can he win in China? < /p >

The reporter interviewed a well-known sports agent in China on April 29th. The brokers said, "although Jordan brand is widely registered in the international market, it is not known whether he is registered at the Trademark Office of China. If there is no registration, people will have the right of priority registration in the country, and there are many categories of registration, sports equipment, < a target=" _blank "href=" //www.sjfzxm.com/ "> clothing < /a > cars, real estate and so on. If Jordan does not have all kinds of registration, others can also use some trademarks.

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< p > what is the basis of Jordan's claim for "Jordan sports" 1 million 140 thousand? For this reason, the person made an interpretation: "this is more complicated, and we need to calculate the specific figures based on the amount of water flow, that is, the percentage of water pactions, such as how much money the annual profit of the trademark is used, and then calculate the amount of claim according to the percentage of the paction according to the percentage of the paction."

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