Lack Of Design For Sportswear Is Increasingly Exposed.

< p > sports brand has always been famous for comfort and technology, but design has become an obscure generation.

The movement is less than a href= "//www.sjfzxm.com/news/index_cj.asp" > dress > /a > plagiarism prevails.

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< p > "if I deliberately avoid LOGO of several sports brands, it is very difficult for me to tell which brand is the product from style or color matching."

A sports loving consumer said.

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< p > industry insiders say, with the improvement of consumers' sense of wearing, a href= "http://pop.sjfzxm.com/popimg/fz/index.aspx" > sportswear < /a > lack of design defects are exposed.

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On the homogenization Road, the sports brand market seems to be shrinking. < p >

Adidas has closed its last direct factory in China since October, and Nike reported earlier that its net profit fell 12% in the 6-8 months, while the domestic brand Lining replaced her in the declining performance period, seeking to build up the team without fail.

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< p > < strong > inventory pressure forcing brand change > /strong > /p >

< p > "in fact, not only is a href=" //www.sjfzxm.com/news/index_q.asp "> sports brand < /a >, many domestic clothing brands have stock pressure.

As long as we produce clothes that suit the needs of consumers and conduct in-depth research on the market, we can avoid excessive inventory to a certain extent.

I think design is a very effective way to reduce inventory.

This is one of the reasons why we have been holding the design competition.

Ni Zhennian, general manager of Jordan sports Limited by Share Ltd, told reporters.

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< p > < strong > design will become a breakthrough in the future < /strong > < /p >

< p > China's sportswear has been at the international advanced level in terms of comfort, technology and safety after more than ten years of development.

However, more consumers are needed to attract customers in the future.

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During the period of < p >, the road of domestic sports brand design has set sail.

In order to compete with more and more comfortable "a href=" //www.sjfzxm.com/news/index_f.asp "fashion brand" /a and differentiate "Shanzhai" products, many brands begin to train design talents and try to excavate unique design elements.

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< p > Jordan, chief designer of the sports Limited by Share Ltd, said that the domestic sports clothing brands hope to enter the international market quickly. They should take the initiative to contact the international fashion trend. We should start from the international stage and judge and interpret the fashionable colors at a higher level.

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Besides P, he also believes that the function of sportswear should not be overlooked. It is necessary to strengthen the "professional skills" of sportswear in the time of emphasizing design, which requires improving the content of science and technology.

And how to bring the comfort of technology into fashion design requires a lot of effort.

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