Jimo Textile Industry Push Brand Strategy To Depth

A few days ago, the Ministry of industry and information announced the first batch of pilot enterprises for brand cultivation of hundreds of enterprises across the country, Shandong. Jimo City The two textile enterprises in Jimo and Hongzhu are among them, marking the brand superiority of the textile industry has transformed into a strong economy. Jimo is a "famous knitting city of China". Its textile and garment industry is relatively developed. It has gathered a number of famous brand products and famous brand enterprises including instant hair, red collar, red spinning, Huamei, Hongni and so on. It has formed a complete industrial chain with design and research, textile dyeing and finishing, clothing and apparel processing, and so on. Jimo is awarded Qingdao's only "China's knitting industry more than ten billion key clusters" by the China knitted Industrial Association.

Jimo Development Group Spin The leading industry in recent years has made breakthroughs in the development of new materials and technologies relying on the comprehensive R & D advantages. The middle and top grade products have accounted for over 70% of the export products. In recent years, relying on the effective integration of the construction of Shandong Peninsula Blue Economic Zone and the two prize of the National Marine Science and technology progress, the marine biological chitin fiber has accelerated the transformation of marine biological chitin fiber into the medical field, and has laid a solid foundation for the transformation from traditional textile and garment enterprises to high-tech enterprises.

With the rapid development of Jimo textile and garment enterprises, we have not only led the development of new materials in China. clothing The trend also led to the creation of brand awareness, and brand strategy extended to the entire knitted apparel and apparel industry.

Although the Qingdao snow group is still "OEM", unlike the general OEM, Xue DA has a strong core: independent R & D capability. The company has established a strong R & D team to work closely with the Japanese Advisory Group and the domestic tertiary institutions. With this unique OEM, cedar not only enjoys a higher profit margin, but also marries with the world's top companies, and helps them acquire the ability to occupy the international market.

In order to guide the textile enterprises to take the road of innovative development and connotative growth, Jimo has been implementing the core innovation driven strategy as the main focus for many years, taking the transformation and upgrading of textile industry as the breakthrough point, and truly guiding the textile industry to push the brand strategy to the depth.

The Jimo Quality Supervision Bureau has taken the lead in setting up a brand economic development leading group and a famous brand strategy promotion committee. It has promulgated the "opinions on accelerating the development of brand economy" and "Interim Measures for the management of brand cultivation funds", and established the main goal of long-term brand economic development, and implemented the three level linkage mechanism of "government support, departmental promotion and enterprise initiative", and established the brand cultivation plan of "cultivation promotion, classified guidance and echelon development".

For products and enterprises with potential for development, especially those with independent intellectual property rights and core technologies, Jimo should give priority to support and protection from the government level. It will give preferential treatment in terms of project approval and funds, and provide more convenient and thoughtful services in trademark registration and patent applications.

Driven by a series of policies, Jimo's knitted apparel and apparel enterprises have emerged from the two state-level technology centers, namely, Haima and Hengda, with independent innovation and strong support from the government, which has promoted the rapid development of Jimo's industrial economy to innovation and branding. It is understood that at present, Jimo owns more than 191 famous brand names and famous trademarks in Qingdao, including 2 state-level technology centers and 9 provincial technology centers.