Nike's Two Quarter Earnings Are Better Than Expected. China's Sales Decline.

P strong North American growth helped Nike offset the decline in sales in China and the negative impact of selling UMBRO.

The second quarter earnings per share were US $1.14, higher than expected.

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< p style= "text-align: center > > strong > Nike closed on Thursday to 99$< /strong > /p >

< p > > a href= "//www.sjfzxm.com/news/index_x.asp" > Nike < /a > 2013 second quarter (end November 30th) net income decreased from 469 million in the same period last year to 384 million US dollars, down 18%, diluted earnings per share of 1.14 US dollars, higher than last year's earnings per share 1.03 US dollars, also higher than FactSet expected $1 per share.

Quarterly revenue grew 7% from $5 billion 550 million last year to $5 billion 960 million, slightly below analysts' expectations of 6 billion 10 million.

NIKE brand continues to be popular in the United States.

This dispelled investor concerns, and Nike shares rose 5% after the earnings announcement.

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< p > December to April next year, the delivery order increased by 6% to 9 billion 300 million US dollars in the Nike period < a href= "//www.sjfzxm.com/news/index_f.asp" > shoes and clothing < /a >.

It is down from 13% last year.

In terms of inventory, the North American market grew by 14% and the Greater China region by 6%.

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< p > Nike brand revenue increased by 11%, CONVERSE, Hurley baseball caps and Nike Golf and other brands increased by 6%.

In the second quarter, Nike completed the sale of its UMBRO and Cole Haan brand to focus on more profitable brands such as NIKE.

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< p > < strong > China's market decline 11%: < /strong > /p >

"P", as most multinational companies have encountered, Nike also suffers from the adverse effects of European recession and China's economic slowdown.

Sales in the Chinese market dropped by 11% to 577 million dollars, and net income decreased by 18% to 384 million dollars.

Since the beginning of, Nike has been working to reduce its inventory in China and relocate itself to meet the tastes of Chinese consumers.

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"We know the difficulties encountered in China, and we know how to change, because we are adjusting all this way," P Mark CEO Mark Parker said at an investor conference call on Thursday.

< p > < strong > operation situation in different regions of the world: < /strong > /p >

Sales of < p > a href= "//www.sjfzxm.com/news/index_s.asp" > Chinese market < /a > fell by 11% to 577 million dollars; < /p >

< p > European market fell 2% to 897 million US dollars.

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< p > North American market rose 17% to 2 billion 400 million dollars, basketball shoes and rugby equipment contributed the most.

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< p > emerging markets (except China) grew by 11% to 1 billion 100 million.

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< p > the Japanese market also increased by 11% to 219 million US dollars.

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Higher prices and higher prices of raw materials are offset by higher labor costs and exchange rate fluctuations than P.

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< p > Nike shares rose $1.22 to $99 in regular trading on Thursday, after trading rose $4.71 to $103.71.

As of Thursday's closing, Nike's share price rose 2.7% during the year.

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