CCTV Advertising Bidding Conference Held Shoes And Clothing Industry Advertising Fee Growth Range.

A few days ago, CCTV gold resources advertising bidding conference was held in Beijing in 2013. Although this year's gold advertising resources have decreased compared with previous years, but after nearly 251 hours of bidding by the 13 companies, the total amount of final bidding still broke the record of 14 billion 252 million yuan last year, reaching an alarming 15 billion 881 million, an increase of 11.388% over 2012 and a 19 year high. It is reported that AOKANG The Wenzhou clothing shoes enterprises often advertise on CCTV, such as wedding birds, Kangnai, spider king, Japanese Thai, Barbara, red, yellow and blue. Some enterprises in Wenzhou have planned to reduce the cost of advertising on CCTV.

Zhejiang newspaper bird bird clothing Limited by Share Ltd 2012 in the CCTV advertising is about 70000000 yuan, in 2013 the budget is "downward adjustment". Zhang Xiqin, director of advertising department, said the company's next advertising strategy is more inclined to "precise delivery", that is, targeting the location of the audience with the brand advertising. For example, some high-end fashion magazines, aviation magazines, financial media and so on. Zhang Xiqin said that this is also the usual practice of international high-end clothing brands. The choice of such advertising methods by the wedding birds is closely related to the brand consumer groups. On the other hand, advertising and Armani, PRADA and other clothing brands will make the advertising environment better.

Zhejiang Semir clothing Limited by Share Ltd's children's wear brand balbala, from May 2007, began to advertise on CCTV children's channel prime time. Industry colleagues once thought that Barbara started. Domestic children's wear brand In the beginning of CCTV advertising. Since 2009, the brand of children's wear on CCTV children's channel has been increasing. Balbara relevant responsible person disclosed that compared with other industries in the implementation of advertising efforts in CCTV, children's clothing efforts are relatively small, basically did not participate in the bidding. Since 2009, the cost of putting in CCTV has not increased too much. Instead, the advertising on the Internet media has been growing every year to adapt to the habits of the new consumer groups.

Zhejiang red, yellow and blue dress Limited by Share Ltd has been doing the annual advertising campaign on CCTV children's channel since 2011. Last year, the children's channel of CCTV, Hunan TV and other major TV media did a lot of advertising. Xu Shunwu, the company's responsible person, said that in the past two years, the brand has stepped up publicity to help the development of the brand. But next year, the intensity of the CCTV will be reduced, and more energy will be spent on terminal propaganda.

Wang Aidao, a well-known planning expert, said that in the overall economic environment, the popularity of CCTV publicity media is increasing every year, especially for advertising. Footwear industry In terms of the growth rate of advertising fees and even beyond the increase of brand terminals, it is questionable whether the limited resources in CCTV are appropriate. According to He Haiming, deputy director of the CCTV advertising management center, the top 2013 of the top three advertising agencies in the CCTV market were food and beverage, household appliances and finance.