Zeen Sets Up A Monopoly System With The Autumn And Winter New Product Release Conference

Recently, the first strategic summit and new product ordering meeting of Guangzhou Cien Network Technology Co., Ltd. was held in Guangfo Digital Creative Park, Liwan District, Guangzhou. This conference is the theme conference of the 2012 CEEN Gaobang new product "Going Wild, Tough Guy New Travel", and the entity Marketing Strategic Summit.

On the same day, the venue was arranged in a simple atmosphere. Special guests from major cities across the country walked through a red carpet that symbolized "rising with wind and water". After receiving the VIP card, the receptionist led them into the main venue, signed on the sign in board and took photos, then entered the activity room to participate in a relaxed "tea party" and watch the model show.

Establishment of monopoly system and "semi direct marketing" management mode

The invited guests from all over the country, led by Tan Honghuo, Director of Marketing, learned about various departments of the company. During the visit, Mr. Tan explained in detail the functions and responsibilities of each department and its operation, even to individuals.

Immediately, the first strategic summit and new product ordering meeting of ZEN was officially launched in the conference room. At the meeting, Manager Liao of the Investment Promotion Department analyzed the Chinese men shoes He said about the recent situation of the market: to promote brands online, develop and position brands offline, we must take the path of online and offline common development, so that customers can get two-way choices. At present, China's high-end men's shoes market has a huge user group. After more than a year of online testing, I think the success of Zeen can be extended to offline. As long as we strictly control the products and master the marketing strategy, we can get a foothold in the high-end men's shoes market! In the future, for physical franchise stores, we will implement the "semi direct" nanny management mode to escort franchisees and ensure that every input of franchisees has an output! This insightful analysis won the applause of the guests present. In full applause, the ZEN monopoly system was officially established!

Then Mr. Tan explained the development history and style status of Zeen with PPT presentation: as a high-end online brand, Zeen men's shoes have won five star praise from tens of thousands of distinguished buyers, with monthly sales performance exceeding 10 million, and won the annual trophy awarded by "Tmall, Tencent" and other major online business platforms! For a long time, the success brought by the precise positioning of ZEN and the precise control of product style have become outstanding cases that cannot be copied in the industry! During the meeting, the guests and Mr. Tan started a process of throwing questions and ingenious answers:

Q: How to avoid conflicts online and offline?

Answer: As a stumbling block in the development of 020, in the future, ZEN will implement the product distribution operation, achieve "different from top to bottom" (different from online and offline), separate the entity from online, and fully guarantee the interests of franchisees.

Q: If the customer is interested in the style online, can you ask the physical store to help purchase it?

A: Because some customers have the mentality of "online shopping is risky", we will place some online model shoes in physical stores. If customers like them, they can directly let physical stores purchase them. This is why I always feel that online and offline should be relatively independent and closely dependent. This is a double-edged sword. Offline physical stores are a complement to online stores. Online stores are the shopping habits of contemporary young people.

Q: Quite a few high-end user groups attach great importance to it brand How will Zeen promote its brand to target customers through media?

Answer: The investors of the company have many domestic A-list star resources, and strive to shape the brand image. In 2013, the limited edition shoes of ZEN will be shot by dozens of popular A-list male stars in the film and television industry, comprehensively improving the terminal visual image of ZEN. At that time, we will increase publicity and brand awareness.

　 "Three guarantees", "Three core competitiveness"

From online brand creation to offline cloth shop, careful layout is required. And how to get the maintenance of franchisees is also the most important issue for enterprises. Manager Liao of the Investment Promotion Department talked about "three guarantees": first, ensure that franchisees make money; 2、 Ensure that franchisees make money; 3、 Ensure that franchisees make money. Zeen will adopt "semi direct" nanny service, one-on-one customer service, timely collect and analyze the sales of physical stores, and adjust the marketing strategy at the first time. The semi direct operation mode is to consider the problem from the perspective of the franchisee to the greatest extent. We can only make profits but not lose money. Our behind the scenes team will be closely connected with the franchisee to give the most effective and rapid response. This is the basis for both sides to achieve a win-win situation!

This "three guarantees" seems humorous, but it shows the insistence on putting the profit of franchisees first!

When it comes to core competitiveness, Manager Liao replied: customers, products, teams. Good reputation of customers is the most solid reason for the existence of a brand, and the competitiveness of any brand should always be implemented: that is, return to products, cutting-edge product quality and product style with self style. Of course, only a good team is the key to sustainable development. No matter how great the strategy is, it needs an excellent and mature team to complete the implementation! The three complement each other and are indispensable.

These "three core competencies" seem ordinary, but they are exactly the most unrepeatable core forces.

The "three guarantees" and "three core competitiveness" will determine the future direction of CEEN's entity monopoly!

Guests sign a contract and join hands on the road of Zeen

After the meeting, all franchisees went to the model room to visit the new products of CEEN in autumn and winter 2012. More than 200 autumn and winter Gaobang new products tell the theme of "gradually going wild, tough guy new travel". The aggressive and unrestrained design has its own way of display. The former highlights the unruly personality of the male tough guy, while the latter perfectly interprets the style and tonality of the brand. The invited guests were generous in their praise and expressed their joy. During the visit, the guests kept asking about the material and workmanship of the products. President Tan and relevant staff were enthusiastic to explain the design inspiration, product technology and display aesthetics to the guests one by one. The atmosphere was very warm. After several hours of heated discussion, some guests said that they were looking forward to cooperating with such a company with attitude. When the idea was finalized, a cooperation agreement with Zeen was signed.

　 From point to area, chain development

Action power comes from great goals! In the face of a large blank market, Zeen will set up 20 self operated flagship stores in Wanda Plaza, the first and second tier cities in China, and expand at least 200 franchise stores in the next one or two years. Ensure the blockbuster development of brand chain in the region and radiate the whole country from point to area! In the future, on the road of online and offline development, ZEN will do a lot of advertising media according to the advantages of various places to promote the brand forward in a bombing like way. Of course, ZEN will always maintain its high-end style and fight to become the leading luxury brand in China!

At the first strategic summit and new products order-placing meeting In China, Zeen spared no effort to show the most unique charm to the public. Its prudent marketing strategy of "online and offline dual loop reform", unique product style, and strong team creativity have made invited guests see a bright market prospect! In a word, for Zeen, this is an important step to go offline. For special guests, this trip is absolutely worthwhile. Of course, "for win-win", I believe that it is their ultimate goal!