Inditex Looks At The Chinese Market

although H&M In online shopping, it has grabbed the first taste of soup. As early as 1998, it has launched online stores in its hometown, but the expansion of its territory is slow. So far, it has only opened online stores in eight European countries, including Germany and the United Kingdom, lagging behind its main rival, Inditex, the parent company of Zara.

Spain Inditex The flagship Zara was first used as a pilot, and only in 2007 did it open online stores of relevant brands. However, since September 2010, it has actively expanded its global online business and entered the European market in a large scale. At present, it has opened online stores in 18 European countries.

Inditex is more focused on China's huge market. It opened a Zara online store in China early last month, and will also sell Massimo Dutti and ZaraHome products in the United States in October. Chief Executive Pablo Isla pointed out that the number of visitors to the group's flagship website reached 1.3 million every day, up from 1 million at the beginning of the year.

suffer online shopping Driven by, the net profit of Inditex in the first half of the fiscal year increased by 32% year on year to 94.4 million euros, and the sales increased by 17% to 7.2 billion euros; Excluding new stores, sales rose by 7%. The Group opened 166 stores in the first half of the year, and now has 5693 stores in 85 countries around the world.

H&M, on the other hand, obviously lags behind its rivals, and recently announced that it would delay the opening of its online stores in the United States for the second time. The company said it would speed up its expansion and increase its store opening target from 275 new stores set earlier to 300.

The US market is huge. H&M refers to the need to set up technology for a long time, and also to improve security and logistics issues. The US online store will be postponed to the opening next summer, but it emphasizes the need to launch smart phone and tablet shopping apps simultaneously, and reiterates its hope to launch online business in China as soon as possible.

H&M's profit before tax in the third fiscal quarter was 4.9 billion SEK (about 570 million euros), which was lower than the expected 5.37 billion SEK; The gross profit rate was 58.2%, also 59.1% lower than expected.