Marketing Misunderstandings Faced By Garment Enterprises

We know that the purpose and significance of the existence of clothing enterprises is to create wealth. If we can not create wealth, clothing enterprises will not have the meaning of existence, and at the same time, they will lose the foundation of existence.

Therefore, all activities of clothing enterprises must conform to the spirit of Finance and must be examined from the angle of finance.

Clothing brand marketing is a hot topic in the current clothing enterprises. From the angle of finance, I analyze the clothing brand marketing of various industries, and find that the clothing enterprises exist in the clothing brand.

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First, excluding cost spamming advertising.

It should also distinguish between different regions or groups of people. There are many different ways of advertising and media. For example, radio, newspapers, outdoor printing, special events, portal websites, garment enterprises, network spokesmen, etc., the effects and expenses of various means are different. Many garment enterprises are desperate to advertise in the golden hour of CCTV, but they have to go to the website of their clothing enterprises to see. As a result, the content of their websites is very thin. Since its establishment, they have not been updated. Different products have regional positioning or crowd positioning, so advertising is different.

Two, abandon history and innovate.

The development and innovation of clothing enterprises must be abandoned and must rely on the past foundation, so that we can make full use of resources and achieve twice the result with half the effort.

It is right for some garment enterprises to encounter bottlenecks in the development process and strive for pformation and innovation.

The pformation and innovation is the upper step on the existing platform of garment enterprises.

The operation of the new clothing brand should rely on the reputation, channels and funds of the old clothing brand as much as possible, so that the maximum output can be obtained with the least input.

Clothing enterprises can drive the new clothing brand by the old clothing brand through the form of mother and child clothing brand, main and Deputy clothing brand, and then gradually highlight the new clothing brand, so as to realize the purpose that the new clothing brand completely replace the old clothing brand or deviate from the old clothing brand.

Three, do not talk about quality and quantity.

The quality includes the quality of design, the quality of production, the quality of management, the quality of service and the quality of sales.

The quality of sales is the minimum resource requirement, the lowest sales cost and the highest sales profit.

Many garment enterprises have no principles for clothing market share, sales volume, mass distribution, vicious price reduction, and deregulation. As a result, hard work, little income, overloaded products and bad debts have increased the quality of garment enterprises.

In order to pursue the quality of sales, we must scientifically set the assessment index for sales personnel, not only to check sales volume, but also to assess profits, return money and average inventory.

At the same time, we must stick to the bottom line of the principle and not be eager to make changes.

Four, there is no plan to go blind.

Conduct

Marketing must first be carefully planned and formulated in detail.

No plan or scheme is based on a fever of mind, which is absolutely not good.

A good marketing plan, accurate product concept, careful analysis of the clothing market, accurate positioning of the sales target, because there is no plan, blind and blind, always bumping into the wall, not the staff is not in place, the funds are not in place, otherwise, after the funds and personnel are in place, the duties and powers may not be clear, or shops do not know where to find, products do not know how to locate.

Such clothing brand marketing can only burn money.

The money burned out, but Li didn't know where it was.